June 4, 2010
Memorial Day weekend was a very eventful time for several Ponies. It’s taken some time to recover, but before it gets to be too late (and I forget everything that happened), I thought I’d share a brief chronicle of a trip Scott and I took out east:
Thursday morning: Board a plane with Scott and fly from Minneapolis to Charlotte, N.C. – one of my all-time favorite cities.
Thursday evening: Meet some of our favorite Coca-Cola clients at the media center and unveil an antique Vendo 44 machine with the help of driver Denny Hamlin. The Vendo will be presented to the winner of Sunday’s Coca-Cola 600.
Friday EARLY morning (4:30): Get up and get to the track for TV interviews with Ben Reiling and Susan Stribling from Coke. Both did an awesome job.
Friday late morning: The fourth Coca-Cola Family Track Walk begins at 11. Between 6,000 and 7,000 NASCAR fans join drivers Ryan Newman, Joey Logano, Clint Bowyer and Michael Waltrip for a walk around the 1.5-mile track, then feast on chicken and burgers cooked on the nation’s longest grill (quarter-mile long!). Drivers conducted lots of TV interviews (local and via satellite). The heat – my God, the heat. 92 degrees and HUMID.
Friday late afternoon: Edit b-roll package and send out nationally.
Friday evening: Get on the phone with another favorite client – Ellen – to talk about the next day’s Sprite Slam Dunk Showdown event in Cleveland. LeBron has just confirmed he’ll attend. Book travel.
Saturday morning: Mechanical issues delay flight to Cleveland (newly one of my least loved cities).
Saturday afternoon: Arrive 2 hours late in Cleveland, make my way to event location downtown near the Cuyahoga River (stinky). Sunny. Hot. But a nice, dry heat.
Saturday evening: LeBron arrives at event to watch amateurs lay down some strong dunks. Shoot soundbites with him so we can develop what will be an awesome viral video promoting the Showdown (check it out: www.nba.com/dunk)
Saturday night: Edit b-roll from event and send to Cleveland TV stations. Sleep for a few hours at rank Cleveland hotel (smelled worse than the river).
Sunday morning: Board a plane and return to Charlotte. Meet up with Scott at Charlotte Motor Speedway.
Sunday afternoon: Blistering, painful, disgusting heat. Can barely stand it. Walking from the motorcoach to the media center (60 yards) is enough to render me comatose. Put the finishing touches on Coca-Cola’s Chairman’s Message, which will air just before the start of the race. Conduct radio interviews with Coke clients and the Grand Marshal of the race.
Monday morning: Scott and I head to CLT for a flight back to Minnesota, where it’s a heavenly 68 degrees.
It was a great, albeit exhausting, weekend. Following are some quick stats:
Total polo shirts sweated through: 2
Total number of bags packed: 3
Total number of flights: 4
Total miles logged: 3,392
Total impressions generated: 50+ million