January 4, 2010
Thought I’d share a quick recap of an event we worked on that took place at New York’s Penn Station on MLK Day.
We’re working with Sprite to publicize its presenting sponsorship of Sprite Slam Dunk, and the first step was announcing the roster of NBA players participating in the event. The brand’s new advertising campaign is all about fresh thinking, inspiration and creativity, so we wanted to avoid a staid press conference or news release to let sports writers know who’s in this year’s competition.
We found a guy named Dan Dunn online — check out his speed painting performance on YouTube, which has been viewed more than 13 million times. After looking over all his work and being pretty impressed by the results, our idea was to “announce” the three dunkers through a creative art display. We brought Dan to New York for the unveiling yesterday, where he painted and sketched images of Nate Robinson (NY Knicks), Gerald Wallace (Charlotte Bobcats) and Shannon Brown (LA Lakers) in front of media, bloggers, fans and random commuters in Penn Station. Check out Dan and his works of art from the event below.
If you were watching the NBA game block on TNT Monday night, you might have caught a great segment featuring video footage we shot at the event and fed yesterday afternoon. Now on to NBA All-Star — looks like I’ll be in Dallas the same weekend as the Daytona 500, and needless to say, I’m a little torn.