Behind the scenes of “Freddy Frees Friday”

June 5, 2009

Many of us here at Fast Horse have had the pleasure of working on a particularly exciting project for the past couple of months: the Friday is Freeday summer promotion for Radisson Hotels & Resorts. The cornerstone of that campaign — beyond the fact that Friday night stays are free! — is a series of videos starring a young boy named Freddy.

The first is a short film, “Freddy Frees Friday,” which debuts next week. When Freddy gets a taste of how happy a simple complimentary toothbrush makes him, he sets out on a quest to spread the freeness and turn Fridays into Freedays. This video is a behind-the-scenes look at the fun everyone had on the set.

(If you feel so compelled to share or embed this video but prefer or require a YouTube version for that, you can find it here.)

[UPDATE: We have a short trailer and the actual “Freddy Frees Friday” video online now, too.]