August 18, 2008
A while ago, I mentioned Brandtags.net, an experiment by Noah Brier that tests the theory that brands exist in people’s heads. A recent trip led me to play with the backwards section where visitors guess the brands based on other users’ tags.
Some brands are dead giveaways (Apple’s popular tags include Steve Jobs, ipod and mac), but other brands’ tags explain why they’re lost in the daily kerfuffle.
Often, no definitive characteristics drove home a brand’s identity. Is it one widget manufacturer or another? Who knows? Who cares?
How did you fare at guessing the brand? Share your experience in the comments.
September 12, 2008