Blue Cross Blue Shield of MN is 85 years old and thriving. So we turned the spotlight on other Minnesotans who are, too.
Does anyone really care that a health provider is celebrating their 85th anniversary? It’s sort of a rhetorical question.
Rather than shining the spotlight on Blue Cross Blue Shield of Minnesota as they reached another milestone, we turned our attention to people like Gwen, Ross and Arlene—real-life octogenarians who are living life to the fullest.
Through GIFs, a Tumblr-esque website and social videos, the Thrive at 85 campaign showed us all how vibrant life can be when Blue Cross is in your corner.