Idea Peepshow - The Fasthorse Blog

Our latest musings and other delights from the Ponies

The Psychotic Non-Verbal Genius Of Samuel Herring
October 10, 2018 By Adam Wahlberg, Copy Chief


Adam is still reeling from the Future Islands performance on Letterman in 2014.

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Unplugging Halfway Around the World
October 9, 2018 By Maggie LaMaack, Account Director


Maggie returns from an epic trip to Japan and Vietnam refreshed and creatively inspired.

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A Positively New Perspective
October 8, 2018 By Allison Checco, VP Account Services


Allison deals with the negative noise around us by cultivating her own optimistic outlook.

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Want An Instagrammable Life? It’s For Rent In SoHo
October 5, 2018 By Sam Tuttle, Account Manager


Sam examines the expectations of “authenticity” with Instagram influencers.

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Founder’s Day 2018: Sweet Seventeen
October 4, 2018 By Mitch Koch, Account Director


Things got pretty heated during this year’s Founder’s Day.

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Spend Money to Create Memories, Not Experiences
October 3, 2018 By Laurel Osman, Experiential Director


The peak-end rule says consumers are most likely to remember the most vivid part of an event and the end. Make the most out of those moments.

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Becoming Our Parents
October 2, 2018 By Meghan McCollum, Senior Strategist


Meghan learned how to gather consumer insights from her mother.

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Good Morning, Sun
September 28, 2018 By Natalie Marquez, Senior Operations Manager


Natalie discovers that the early bird really does get the worm, and so much else.

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How to Make Art Less Scary: Paint With A One-Year-Old
September 27, 2018 By Alex Weaver, Account Director


If you want to awaken your senses to the art around you, hang out with a toddler.

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Social Media And The Shaping Of Positive (Gasp!) Health Messages
September 26, 2018 By Dave Fransen, VP Account Services


Gone are the days of Sheena Easton working out in high heels. Health club ads these days are more sophisticated.

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