It takes a lifetime to build a reputation and only one tweet to destroy it. That’s what Washington Post reporter Mike Wise is finding out after an ill-fated social experiment using social media. Wise thought he was going to pull a clever little ruse. He’d send out a tweet with falsified news – saying he [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To view the original, go to http://bit.ly/azMH7e. Newsmakers have always tried to manipulate the media for the best possible coverage. But today, the game is more than ever stacked against the news outlets – and against news consumers hoping for more than self-serving sound [...]

  Excited for the NBA Finals? The Lakers - Celtics rematch starts today and should draw great ratings and be a damn good series (I got Boston in seven). In fact, Andrew Ungvari over at Bleacher Report thinks it could be the best Finals in 20 years and makes a solid argument. Yup, the match-up that pits [...]

A pair of recent studies attempt to shine some light into the vast user base of one of the Web’s social networking giants, Twitter. The New York Times has a brief report on a Twitter study that shows: 87 percent of Americans 12 years old and up know what Twitter is 25 percent of Twitter [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://bit.ly/d5Waic. The word cloud you see above shows us how far we still have to go in understanding social media and how to use it. It comes from Rob Key, founder and CEO of Converseon, a New York social [...]

Unless you’ve been in a cave or you’ve been grounded from the Internet you have heard something about Twitter’s plan to test a new advertising venture with Google. This endeavor, which in no way sounds like a half-baked idea, includes plans to use Twitter’s signature 140 character limit format as an ad rather than the [...]

Editor’s note: Welcome to our guest poster, Arik C. Hanson of ACH Communications. We’ve long admired the utter ferocity with which Arik attacks Twitter. So we asked him to give us some thoughts on what he’s learned as one of the premier practitioners of the Tweet. Gotcha. Yeah, you fell for it. Admit it. The [...]

             Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://bit.ly/wFhri. I recently ran across a remarkable item that crystallized some of my thinking on the explosion in digital communication that we’re all living through. Rachel Levy, a marketing consultant in Boston, [...]

Last night John and I attended #Journchat Live at Tunheim Partners and I wanted to provide a brief recap. The idea of #journchat started on Twitter with PR pro Sarah Evans, or @PRsarahevans on Twitter, leading a discussion with the mission “to keep an ongoing, open dialogue between journalists, bloggers and public relations professionals (for [...]

In an effort to get more people involved with opera, London’s Royal Opera House, which dates back to the 1600s, is producing an opera composed entirely of “tweets” from mini-blogging website Twitter in an attempt to make opera accessible to the masses.