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Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://bit.ly/wFhri.

I recently ran across a remarkable item that crystallized some of my thinking on the explosion in digital communication that we’re all living through.
Rachel Levy, a marketing consultant in Boston, decided to list all the various applications that [...]

Last night John and I attended #Journchat Live at Tunheim Partners and I wanted to provide a brief recap. The idea of #journchat started on Twitter with PR pro Sarah Evans, or @PRsarahevans on Twitter, leading a discussion with the mission “to keep an ongoing, open dialogue between journalists, bloggers and public relations professionals (for [...]

In an effort to get more people involved with opera, London’s Royal Opera House, which dates back to the 1600s, is producing an opera composed entirely of “tweets” from mini-blogging website Twitter in an attempt to make opera accessible to the masses.

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Editor’s note: This is John Reinan’s weekly marketing column for MinnPost. To view the original, go to http://tinyurl.com/nanmqz.
The world discovered the power of Twitter during the past week, when Iranians provided a real-time account of their country’s political unrest.
Minnesotans had a preview last fall, when political protesters and journalists used Twitter to chronicle events at [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/cclylc.
Twitter makes no money, and people who try the service don’t stick with it. Other than that, it’s a roaring success.
And it is, actually, if you measure success by raw numbers and cultural impact. From 50,000 users in [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost. To view the original, go to http://tinyurl.com/ce2met.
There are more than 22,000 lawyers licensed to practice law in Minnesota, and each of them is required to complete 15 hours of continuing legal education a year.
So you might think that a local company with some 30 [...]

Newspapers are dead. Or so some harbingers predict. Most likely they’re right too, at least in the traditional forms we think of them in. Sure, there will be the “big ones” who might not ever fall by the wayside – The New York Times, Wall Street Journal, The National Enquirer – but that might be it. All [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost. To see the original, go to http://tinyurl.com/c5swy3.
For the Banjo Brothers, marketing is like hand-to-hand combat.
At least that’s how it looks to Mike Vanderscheuren, one of the two founders and owners of the Minneapolis bicycle gear business. Five years ago, Vanderscheuren and partner Eric Leugers [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/c7bqa4.
It’s been quite a week for viral postings on the future of traditional media and of newspapers in particular. Several have gotten a lot of attention as they made the rounds, including this one by Web theorist Clay [...]