Chances are you watched the Oscars Sunday evening. 41.3 million of us did to be exact - a 14 percent increase from the 2009 show and the highest in five years. Was it because the best picture category expanded to 10 nominees to include something for everybody? Was it because one of the night’s key films was the biggest movie ever? [...]

I take it at least a few of you have seen “Hoarders,” the hit A&E reality show that looks inside the lives of people “whose inability to part with their belongings is so out of control that they are on the verge of a personal crisis.” I had not seen an episode until reading this Rob Walker NY [...]

I dedicated 11 hours of my life to “The “Jersey Shore” – watching every episode in its entirety, including the reunion show. I know I won’t get those 11 hours back and that’s fine; I enjoyed every second of it. Somehow this train wreck of a cast captivated me weekly. Eight vain egomaniacs who enjoy the simple things [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/6d7kys.
I’ve spent a lot of time in the last year or two trying to figure out new media. But lately, I’ve been devoting more thought to the old media.
Why? The same reason people gawk at a bad accident. [...]