Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://bit.ly/687e6g.
I ran across an intriguing bit of media research recently. A consulting firm surveyed more than 500 newspaper publishers from papers of all sizes and asked them to predict revenue trends for 2010.
These executives collectively declared their long [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To view the original, go to http://tinyurl.com/lf2q3o.
I like talking to news people. They’re smart, funny and irreverent. I spent 20 years in newsrooms, and I’m not sure there’s a workplace anywhere that’s such a mixture of earnest inquiry, frenzied energy, high-minded idealism and juvenile [...]

Editor’s note: This is John Reinan’s weekly column for MinnPost.com. To view the original, go to http://tinyurl.com/6f5akv.
The traditional media are imploding before our eyes.
Gannett, the nation’s largest newspaper publisher, just finished slashing 2,000 jobs nationwide, including a couple dozen at the St. Cloud Times. Cuts at Gannett’s KARE-11 are expected soon.
Blue-chip magazine publishers Conde Nast, [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/6d7kys.
I’ve spent a lot of time in the last year or two trying to figure out new media. But lately, I’ve been devoting more thought to the old media.
Why? The same reason people gawk at a bad accident. [...]