We had a great opportunity yesterday to help Marvin Windows and Doors launch a new product line that’s a significant move for the Warroad-based manufacturer. The company hosted nearly 200 Twin Cities builders, remodelers and siding experts to introduce them to Apex Siding System. Apex is the first fiberglass siding on the market, and Marvin’s first foray [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://bit.ly/aXHLDs. The opening of Target Field is undoubtedly one of the most successful product launches in recent memory. And make no mistake, it truly is a product — a $545 million product that will generate untold millions in [...]

If you’re looking for Fast Horse World Headquarters, you’ll find us in Minneapolis’ wonderful North Loop neighborhood. Home to Club Jager, Cuzzy’s and, now, the Minnesota Twins, this part of town has all the things you like about being in the heart of the city while still having parking spots available when you need them. [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To view the original, go to http://bit.ly/deOIrB. We update the Idea Peepshow five days a week. You’d be surprised at how uncommon this is among marketing and advertising agencies. Many Twin Cities agencies don’t blog, and of those that do, infrequent posting is the rule – [...]

A couple of weeks ago, I was lucky enough to get a private tour of the new Twins ballpark, Target Field. My aunt is the executive assistant to Jerry Bell — the president of Twins Sports, Inc. — and Mr. Bell graciously allowed her to take some family members through the stadium. After my tour, [...]