Almost a year ago, Kevin Dugan asked at Strategic Public Relations, “Is your brand sticky or slippery online?” To this day, that concept has stuck with me — pun intended, I suppose.
For years, Web publishers sought to develop “sticky” content that would hold people’s attention and keep them coming back. Makes sense, right? If you’re producing [...]

I’m indebted to Monica Moses of BeAGoodBoss.com for passing along a summary of a book that many have called one of the best business books of 2008.
Her associate Lars Leafblad, vice president of KeyStone Search, compiled a very interesting 10-page summary of “Groundswell: Winning in a World Transformed by Social Technologies,” by Charlene Li and Josh Bernoff of Forrester Research. [...]

I was surprised to run across a couple of very similar stories on social networking in USA Today and the New York Times. Basically, both question when — and if — sites like Facebook and MySpace will ever be able to successfully monetize their very attractive networks of users.

photo credit: luc legay
I’ve wondered about [...]

In other words, why do ordinary citizens travel hundreds or thousands of miles at their own expense to wrestle with questions of media and society? I mean, I understand why they’d spend all that money and time on someting important like a baseball game, but this?
For Valerie Traina of Denver, it’s because of a passion for [...]

Well, not on Idea Peepshow.
But a few short blocks away, at the Minneapolis Convention Center, thousands of deep thinkers, do-gooders, bloggers and assorted social irritants from across the USA will be on hand for the National Conference for Media Reform, sponsored by Freepress.net.
Dan Rather and Bill Moyers are among those who will be there, promoting “diverse [...]