Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/6qrsmq.

I’m not a huge social-media guy. Compared to some people I know, I’m practically a Luddite.
But consider my social-media activities of the last few days:
 Posted comments regularly on several professional blogs, as well as some political ones
 Added a [...]

Fast Horse is hiring. We’re looking for someone with a minimum of three years advertising or public relations agency experience. Our ideal candidate is smart, creative, organized, hungry and curious. Experience with integrated consumer marketing campaigns is required.
We’ll give an extra-long look-see at candidates who have social media marketing experience, as well [...]

A few buzz words are always tossed into social media conversations. One of the favorites is “transparency.”
Zappos.com, an online purveyor of shoes, handbags and more, is always a shining star noted in social media discussions.
However, for the most part, they are transparent about positive aspects of their company. The corporate HQ typically is represented as [...]

WCCO (the Minneapolis/St. Paul CBS affiliate) hosts a semi-regular event known as the WCCO bloginar. The first occurred in July and the second was last Thursday at Sweeney’s in St. Paul; I snuck my way into this most recent meetup.
Inviting local bloggers to a social hour and a discussion is a smart move by the station that has launched a [...]

It was an exciting morning on Wednesday, as one of our clients, Marvin Windows and Doors, had their newest window featured in a segment on NBC’s TODAY Show. The topic was universal design: adapting homes to the changing needs of older Americans.
Marvin’s Ultimate Casement window was one of the products mentioned. This unique window swivels about [...]

[Editor's note: This is John Reinan's weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/55d7w3.]
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Media watchers will look back on the Republican National Convention as the week when citizen journalism really came of age.
With a barrage of tweets on Twitter.com and real-time video by Web sites like The Uptake, citizens and activists [...]

I recently wrote a post about having mixed feelings about the number of faux “people” popping up in the social media space.  However, today I came across an online personality who I thought was pretty cool.  His name is Tommy Silk and he’s at the center of a creative new campaign from Intuit QuickBooks. Tommy is a fictitious music [...]

One of my favorite – yet most frustrating — parts of my job is monitoring, experimenting with and adopting social media tools. I easily could spend four or five hours a day looking over the latest shiny thing, tweeting the day away or perusing my feeds.
On the rare days when I leisurely scroll blog feeds or search [...]

Quite honestly, I’ve never given much thought to what I store in my del.icio.us account except to know that it’s my online home for all “ooh, I like that, but I’ll forget where I found it” links.
Per this Wordle, an auto-generated text graphic based on my del.icio.us account, I’m digging Web tools (man, do I [...]

An upcoming book written by Matthew Bishop and Michael Green coins the term for the latest wave of do-gooders: philanthrocapitalists.
Bishop and Green recognized that donors such as Bill Gates and Bill Clinton are redefining philanthropy, formerly a one-step action of charitable giving, into a business-style model of accountability and results.
Appropriately timed for the September book launch, two recent [...]