We just bought a couple new laptops, so that must mean we have more job openings, right?  Indeed we do! The first will be issued to an emerging superstar with serious social media chops, strong writing skills and a little gravitas to boot.  Ideally, our new Client Relationship Director would be a highly creative and strategic thinker who [...]

As long as cameras have been small enough to stuff inside a duffel bag, a suitcase or a pocket, they’ve been used to expose actions people would probably rather have kept private. In most of those cases, there’s a PR team somewhere working hard to earn their paychecks — or perhaps reconsidering their career paths.
A [...]

All too rare, an exceptionally well-written news release is something this writer truly appreciates. It’s not just enough for an inspired PR pro to have an idea that’ll take the piece he needs to write from “poo” to “powerful.” He needs to work that piece through his colleagues’ and supervisors’ revisions and contributions — not [...]

Agency rankings are worthless.  Indulge me a moment on my soapbox.
I received an email yesterday morning from a well-meaning researcher at the Business Journal,  asking us to update our agency profile and revenue numbers for possible inclusion in the ranking of Twin Cities Top 25 Public Relations Agencies.
“How do you define public relations?” I asked.
“We [...]

Turns out the other two finalists for the Silver Anvil in our category “Events/Observances, Seven Days or Fewer — Non Profits” were two agencies from our ‘hood: Weber Shandwick and Padilla Speer Beardsley.  Congratulations to our friends at Weber Shandwick, Minneapolis, who scored local bragging rights and took home the top prize in our category last [...]