Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/5egs9b.
I’ve avoided writing about the selling of the presidential candidates, though I’ve been tempted. Now that it’s over, however, I can’t resist doing a campaign post-mortem from a marketing perspective.
I’d argue that perhaps the biggest factor in the [...]

I’m not much of a gambler.  This is perhaps best illustrated by my most recent experience, which featured a friendly game of blackjack – until someone noticed we were using a pinochle deck. With no cards lower than a nine, it made for quite the winning streak.
But I have been obsessing over a gambling Web site lately, and if you politicos [...]

Do these ads make anyone besides me say “UGH?”
I know, it’s an important election this year, but if it’s that important, why are the political ads more about a person’s character than his policies?  I don’t vote on character; I don’t think people should.   But it seems like that’s all the candidates want you to know about.
In [...]