We just bought a couple new laptops, so that must mean we have more job openings, right?  Indeed we do! The first will be issued to an emerging superstar with serious social media chops, strong writing skills and a little gravitas to boot.  Ideally, our new Client Relationship Director would be a highly creative and strategic thinker who [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/alpfah.
Somewhere out there is a marketer who does only one thing. But I’ve yet to meet him.
The range of marketing channels continues to grow, and it sometimes seems like a full-time job just to stay abreast of the [...]

This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/ctxzvq.
You’re a large corporation. Your local newspaper, business publication and TV stations are hemorrhaging revenue. They’ve made multiple staff cuts; they don’t devote the same amount of newshole or air time to covering your business or your market as they [...]

Agency rankings are worthless.  Indulge me a moment on my soapbox.
I received an email yesterday morning from a well-meaning researcher at the Business Journal,  asking us to update our agency profile and revenue numbers for possible inclusion in the ranking of Twin Cities Top 25 Public Relations Agencies.
“How do you define public relations?” I asked.
“We [...]