For years, marketing people have been trying to get a handle on word of mouth: how it starts, how it grows, how to measure it and so on. I know word of mouth has been around since the dark ages, but I honestly never realized what an effect it could have on an individual — until [...]

I’m due in four weeks. And while I’ve had nine months to prepare, I’m finding the pending transformation from career girl to mother a bit overwhelming. During my 10 years in the agency world, my clients have been my focus, and the hours have often been long. As I prepare to give [...]