Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. Public Radio International was built on collaboration. With a staff of 50 in its downtown Minneapolis office, it creates and distributes content to nearly 900 public radio stations nationwide — reaching an audience 50 percent the size of National Public Radio with a budget [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost. The array of communication options available to businesses has never been so broad, deep, rapidly changing — and potentially confusing. Direct mail and e-mail programs have largely maintained their effectiveness. Traditional print and broadcast advertising, while clearly in decline, nevertheless retain a great deal [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. As the global economy struggles through a long and bitter economic downturn, some of the world’s most important marketing officers are indicating that it won’t be business as usual even after the Great Recession ends. Consumers are undergoing a fundamental and permanent change in [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. It’s long been accepted as marketing gospel that younger is better. Younger people are more receptive to new things; the older demographic is set in its ways. If someone has been using Crest toothpaste for 30 years, they’re not likely to suddenly switch to [...]

This is John Reinan’s weekly marketing column for MinnPost. To view the original, go to http://bit.ly/9pXvUv. The future of journalism has arrived, and I’m excited to be part of it. No, not this MinnPost thing — that’s so 2009. I’m talking Associated Content, baby! I recently became a contributor to Associated Content, which bills itself [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To view the original, go to http://bit.ly/azMH7e. Newsmakers have always tried to manipulate the media for the best possible coverage. But today, the game is more than ever stacked against the news outlets – and against news consumers hoping for more than self-serving sound [...]

  The Internet is now eating its own. News portals like AOL, Yahoo! and MSN, which helped devastate newspapers, magazines and local TV over the past decade, are themselves being damaged by social networks, notably Facebook. Facebook, the latest Web sensation, is becoming the preferred news source of tens of millions of Internet users. Facebookers [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To view the original, go to http://bit.ly/bxyQZJ. The financial meltdown of the newspaper business has been astonishing. From an all-time high of $49 billion in 2005, U.S. newspapers lost nearly half their revenue in just four years — to $28 billion in 2009, a [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://bit.ly/aC2QQx. We don’t get any literally seismic events in Minnesota, but the virtual ground shook here and everywhere last month as Facebook overtook Google as the most visited site on the Web. According to Hitwise, a prominent tracking [...]

Editor’s note: This is John Reinan’s weekly column for MinnPost.com. To see the original, go to http://bit.ly/b8tI1C. If you’re not acquainted with the work of the Pew Charitable Trusts on the media, you’re missing some of the most useful and thought-provoking research on the subject. Anyone interested in the state of the media would find fascinating material [...]