Editor’s note: This is John Reinan’s weekly marketing column for MinnPost. To view the original, go to http://bit.ly/bBPAd0.
Congratulations to Pat Fallon on his upcoming induction into the American Advertising Federation Hall of Fame.
Fallon, a volatile genius (I was once on the wrong side of his volatility), arguably contributed more than anyone now living to the [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To view the original, go to http://bit.ly/deOIrB.
We update the Idea Peepshow five days a week. You’d be surprised at how uncommon this is among marketing and advertising agencies. Many Twin Cities agencies don’t blog, and of those that do, infrequent posting is the rule – certainly [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To view the original, go to http://bit.ly/6wfVMY.
The scene at your average trade show would be familiar to anyone who’s ever attended the Minnesota State Fair.
At the International Builders’ Show in Las Vegas last week — the largest annual gathering of the homebuilding industry — [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To view the original, go to http://bit.ly/7Layqc.
I’ve been fascinated to see marketing with a homoerotic subtext enter the most macho of realms: the National Football League.
Head & Shoulders shampoo has tapped as its celebrity spokesperson Troy Polamalu, an All-Pro defensive back who’s won two [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://bit.ly/7BA4Y2.Â
The Twin Cities have long held an outsized position relative to their size in the advertising world. Both on the client side and the agency side, this cold Omaha has produced groundbreaking work for more than half a century.
There’s [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://bit.ly/07vMFuu.
One of the most notable flameouts of the new media era was Bud.TV. Launched in early 2007 with great fanfare, the site was an attempt by brewing giant Anheuser-Busch to capture the attention of young beer drinkers through [...]

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Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To view the original, go to http://bit.ly/22n7ok.
You get the idea that Phil Roberts loves nothing more than devising new ways to mess with people.
The delight that spreads across his face as he describes his latest assault on Midwestern propriety brings to mind a third-grader [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://bit.ly/89H7r.
For generations, marketing has been about mass appeal. The Internet has changed that, as it’s changed so many aspects of our lives.
Today, marketing is increasingly falling sway to the One Percenters. That’s the group of the most intensely [...]

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Editor’s note: This is John Reinan’s weekly marketing colulmn for MinnPost.  To view the original, go to http://bit.ly/sqn4l.
When I was a Star Tribune business reporter, I had several arguments with my editors about the level of coverage we gave to the Twin Cities marketing industry.
I thought the Strib should be doing more. Marketing is a [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://bit.ly/5R8h.
More than 30 years after lawyers won the right to advertise, law firms have yet to adopt the high-visibility marketing tactics of consumer goods like breakfast cereal, detergent and the ShamWow (though one can hope!).
But with the legal [...]