Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/7a7fqf.
When I started covering marketing for the Star Tribune’s business section in 2003, I spent the first few months meeting people in the advertising, marketing and PR business.
And I bet 90 percent of them had a story to [...]
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Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/a3ho9y.
The Internet can be the worst kind of one-night stand, loving you today and dumping you tomorrow.
I was reminded of that over the weekend when I went to Office Max for some printer paper. I noticed a small [...]
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Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/6qrsmq.
I’m not a huge social-media guy. Compared to some people I know, I’m practically a Luddite.
But consider my social-media activities of the last few days:
Posted comments regularly on several professional blogs, as well as some political ones
Added a [...]
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Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/5b9awo.
I wouldn’t want to be an auto dealer right now.
The auto business is getting hammered by the recession. Sales have dropped for 12 consecutive months, the first time that’s happened since the recession of the early ‘90s. Through [...]
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Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/5egs9b.
I’ve avoided writing about the selling of the presidential candidates, though I’ve been tempted. Now that it’s over, however, I can’t resist doing a campaign post-mortem from a marketing perspective.
I’d argue that perhaps the biggest factor in the [...]
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Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. It normally runs here on Tuesday, but we pushed it back a day this week because of election coverage. To see the original, go to http://tinyurl.com/5ef8g3.
There’s never been a change in communications as dramatic and rapid as the rise of the Internet. As the [...]
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Editor’s note; This is John Reinan’s weekly marketing column for MinnPost. To see the original, go to http://tinyurl.com/5l2n4m.
I’m thinking about phones.
I carry a basic little Verizon flip-phone. I can make calls, text and take pictures. But I’m developing some serious lust for an iPhone.
I’m not the only one. At least half a dozen times in [...]
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Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/63jrge.
Not a day goes by when I don’t think about how much the Internet has changed our lives. I think it’s the most amazing development I’ll see in my lifetime.
It’s why I left the newspaper business, and it’s [...]
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[Editor's note: This is John Reinan's weekly marketing column for MinnPost. To see the original, go to http://tinyurl.com/59x9es.]
As the marketing noise from the Republican National Convention dies down, I want to take a moment to remember a quieter message that was delivered during the gathering.
On the grounds of the state Capitol, rows of boots memorialized [...]
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[Editor's note: This is John Reinan's weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/55d7w3.]
Media watchers will look back on the Republican National Convention as the week when citizen journalism really came of age.
With a barrage of tweets on Twitter.com and real-time video by Web sites like The Uptake, citizens and activists [...]
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