[Editor's note: This is John Reinan's weekly marketing column for MinnPost.com, reprinted with permission. To see the original, go to http://tinyurl.com/5cgaah.]
The new poster boy for green marketing is standing shirtless in sub-zero temperatures, his shaved head painted in team colors as he waves a giant foam finger to the heavens.
You can have your earnest ex-hippie [...]

As the Boston Celtics inch closer to winning their first championship since 1986, one of the team’s quirkiest traditions has gained a ton of attention outside of New England.  The crowd at Celtics games routinely gets worked into a frenzy for “Dancing Gino,” a bearded disco dancer in a snug Gino Vanelli T-shirt.  He’s featured [...]