I was thinking about the changes in the advertising business and I decided to look back on the top 100 ad campaigns of the 20th Century as chosen by Ad Age magazine.
Their top choice: “Think Small,” Doyle Dane Bernbach’s Volkswagen campaign that began in 1959.
A striking thing about the list is that only one of the [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/c7bqa4.
It’s been quite a week for viral postings on the future of traditional media and of newspapers in particular. Several have gotten a lot of attention as they made the rounds, including this one by Web theorist Clay [...]

For my money, this gorgeous bit of reporting on the demise of the Seattle Post-Intelligencer as we’ve known it captures what’s happening in the newspaper industry better than anything I’ve read so far.  Inspired work, Dan Barry. Sadly, there’s not just a hole in New Zealand …
Twitter this Post Share this on Facebook

This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/ctxzvq.
You’re a large corporation. Your local newspaper, business publication and TV stations are hemorrhaging revenue. They’ve made multiple staff cuts; they don’t devote the same amount of newshole or air time to covering your business or your market as they [...]

I’ve recently been dealing more often with trade publications and have been interested to see how the editorial-business relationship differs from the traditional newspaper world I came out of.
There’s a lot more interaction between the advertising side and the editorial side. Stop the presses, I know — many Peepshow readers learned this years ago. But as NBC once said, touting reruns [...]

This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/dztztp.
I heard some excellent marketing stories last week, and they didn’t come out of any of our region’s Fortune 500 companies or renowned ad agencies.
Instead, they were the stories of former Twin Cities journalists who left the newsroom and launched [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/7b58fq.
Sometimes I wish for the old days, when press agents would buy a few lunches, send a case of scotch to the newsroom at Christmas and ensure coverage of their clients in the only medium that really [...]

Editor’s note: This is John Reinan’s weekly column for MinnPost.com. To view the original, go to http://tinyurl.com/6f5akv.
The traditional media are imploding before our eyes.
Gannett, the nation’s largest newspaper publisher, just finished slashing 2,000 jobs nationwide, including a couple dozen at the St. Cloud Times. Cuts at Gannett’s KARE-11 are expected soon.
Blue-chip magazine publishers Conde Nast, [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/6d7kys.
I’ve spent a lot of time in the last year or two trying to figure out new media. But lately, I’ve been devoting more thought to the old media.
Why? The same reason people gawk at a bad accident. [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. It normally runs here on Tuesday, but we pushed it back a day this week because of election coverage. To see the original, go to http://tinyurl.com/5ef8g3.
There’s never been a change in communications as dramatic and rapid as the rise of the Internet. As the [...]