That’s the title of a new book due out later this fall from Pioneer Press technology reporter Julio Ojeda-Zapata. Julio was good enough to visit Fast Horse yesterday and lead a fascinating discussion about the business uses of Twitter.
For the uninitiated: Twitter is the leading microblogging service. It allows you to use your computer or phone to post short [...]

(Editor’s note: This is John Reinan’s weekly MinnPost column, reprinted with permission. To view the original, go to http://tinyurl.com/5o9wjl.)
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People in Switzerland are talking about a billboard in Fridley.
OK, they’re all people from Medtronic Inc., and the billboard stands on Medtronic headquarters property along Interstate 694. But that single billboard is being touted across the Atlantic [...]

 

[Editor's note: This is John Reinan's weekly marketing column for MinnPost. To see the original, go to http://tinyurl.com/6x7p88.]
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The dark cloud over the traditional media business looks like a silver lining to Scott Severson.
As old-line media hemorrhage staff and ad revenue, Hopkins-based ARAnet is moving in with free print and Web content that carries client messages [...]