A while ago, I mentioned Brandtags.net, an experiment by Noah Brier that tests the theory that brands exist in people’s heads. A recent trip led me to play with the backwards section where visitors guess the brands based on other users’ tags.
Some brands are dead giveaways (Apple’s popular tags include Steve Jobs, ipod and mac), [...]

[Editor's note: This is John Reinan's weekly marketing column for MinnPost.com, reprinted with permission. To see the original, go to http://tinyurl.com/5cgaah.]
The new poster boy for green marketing is standing shirtless in sub-zero temperatures, his shaved head painted in team colors as he waves a giant foam finger to the heavens.
You can have your earnest ex-hippie [...]