[Editor's note: This is John Reinan's weekly marketing column for MinnPost.com, reprinted with permission. To see the original, go to http://tinyurl.com/5cgaah.]
The new poster boy for green marketing is standing shirtless in sub-zero temperatures, his shaved head painted in team colors as he waves a giant foam finger to the heavens.
You can have your earnest ex-hippie [...]