BrotherLeeRoy commented on Jorg’s inaugural post looking for memorable or forgetable marketing moments.  So let’s kick that off with an entry in the memorable category from our work this weekend at the Coca-Cola 600 highlighting Coke’s Olympic program with Yao Ming and Steven Lopez.
There are a handful of times when what you put on paper [...]

Scott and I are in Charlotte this weekend coordinating a series of media events at the Coca-Cola 600 featuring NASCAR driver Kyle Petty, NBA star Yao Ming and two-time taekwondo gold medalist Steven Lopez.
Yao and Lopez also will be honorary members of Kyle Petty’s #45 Coca-Cola team on race day, and will help introduce limited-edition collectible [...]