All too rare, an exceptionally well-written news release is something this writer truly appreciates. It’s not just enough for an inspired PR pro to have an idea that’ll take the piece he needs to write from “poo” to “powerful.” He needs to work that piece through his colleagues’ and supervisors’ revisions and contributions — not [...]

Recently my buddy Jon Austin started a discussion about his key concern with using social media, specifically Twitter, for business communication: “it doesn’t scale well.”
That is — sure, Scott Monty, Ford Motor Company’s in-house social media wizard, can handle most of the interacting and listening and sharing Ford needs right now, but what about the [...]

What’s the highest-grossing event in the history of Target Center in Minneapolis?  The T-Wolves/Lakers Western Conference Finals, U2, Prince or Hannah Montana all would be excellent guesses. But I’m hearing all of those high-profile events are expected to be knocked out tomorrow night by the Ultimate Fighting Championship (UFC).
Once viewed as a barbaric activity that took [...]