The Federal Trade Commission raised quite a stink a few months ago when it released its new guides governing endorsements and testimonials, which the commission itself said would “affect testimonial advertisements, bloggers [and] celebrity endorsements.” I’m co-presenting at the next Minnesota Interactive Marketing Association event, a discussion about ethics around social media marketing. As you [...]
Filed under: Public Relations, ethics, social media | Comments (3)
As long as cameras have been small enough to stuff inside a duffel bag, a suitcase or a pocket, they’ve been used to expose actions people would probably rather have kept private. In most of those cases, there’s a PR team somewhere working hard to earn their paychecks — or perhaps reconsidering their career paths. [...]
Filed under: Public Relations, ethics | Comments (5)
New York Times reporter David Rohde had been taken captive by the Taliban in Afghanistan seven months ago and — thank the deity of your choosing — he recently escaped and found his way to safety. That’s wonderful news. Speaking of news, I would have guessed this gentleman’s capture itself would have qualified as news. [...]
Filed under: Media industry | Comment (1)