In baseball, if you succeed three times out of 10, you’re an All-Star. It’s the same in e-mail marketing.
On average, only about one in four e-mails sent out by a marketer is actually opened by a consumer. And that’s not just for random blasts; that includes e-mails sent to lists of customers who have signed [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/bdbcxt.
In a struggling economy, marketers turn to e-mail.
According to MarketingSherpa, a leading supplier of marketing research, 60 percent of the companies it surveyed were planning to boost e-mail marketing in 2009 to their existing lists.
Another 30 percent planned [...]

My siblings and I have always joked that my mother is a solid two to three years behind on technology trends. This has never been more glaring than when she called last night to inform me that she sent me the FUNNIEST EMAIL EVER.
What could it be?
Ah, yes, an ElfYourself email.
Slightly miffed when I explained [...]