This week marks Barbie’s 50th Anniversary and – lucky lady- she doesn’t look a day over 30. In honor of the big 5-0, Mattel has planned a series of global events throughout the year including a runway show featuring 50 designers who paid tribute during New York’s Fashion Week, product lines available from Fred Segal, Sephora and Stila, partnership with Bloomingdales, and a [...]

Bear with me here as I recount a dialogue that will reveal a marketing moral. It’s a conversation I had with my dad the other night:

Dad: “So, I bought a belt the other day.”
Me: “Yeah, so … I mean, could you have said anything more mundane?”
Dad: “Well, it’s brown and leather and I got it at Cole Haan.”
Me: “Guess [...]

I love gassing up my car these days.
My trusty ‘97 Taurus wagon is a great machine. It’s been dependable for 115,000 miles so far. Although slightly battered now, it was a deluxe ride in its youth, with leather seats, a sunroof and all the goodies. And it’s a great highway cruiser, getting about 25 mpg on [...]

I believe we’re on the cusp of a dramatic change in consumer behavior. I don’t know exactly how it will play out, but at its core is this undeniable fact: the American consumer is tapped out.
Foreclosures and credit card debt are skyrocketing. The savings rate is zero. The jobless rate hasn’t been this high in [...]

In the 90-second clip above, Coca-Cola Racing Family drivers Jeff Burton (pictured), Jamie McMurray and Elliott Sadler promote “Taste of Victory,” a program we helped Coke develop and execute for last weekend’s inaugural Coke Zero 400 NASCAR race.
It was a truly integrated campaign, which offered to give everyone in America over the age of 13 [...]