You’ve seen a lot of Yao Ming on this blog in the last week.  Certainly, Yao was a big media draw (literally) but I’d like to take a moment to mention Steven Lopez, the other Olympian who joined us for last weekend’s Coca-Cola 600.  It would’ve been easy for Lopez, a member of the U.S. [...]

BrotherLeeRoy commented on Jorg’s inaugural post looking for memorable or forgetable marketing moments.  So let’s kick that off with an entry in the memorable category from our work this weekend at the Coca-Cola 600 highlighting Coke’s Olympic program with Yao Ming and Steven Lopez.
There are a handful of times when what you put on paper [...]

It was off to Lowe’s Motor Speedway for me and Scott on Saturday as we made final arrangements for Coca-Cola’s Coke 600 PR activation set to take place on race day. You can see what those plans look like here. And when you find yourself running from place to place on a track [...]

Scott and I are in Charlotte this weekend coordinating a series of media events at the Coca-Cola 600 featuring NASCAR driver Kyle Petty, NBA star Yao Ming and two-time taekwondo gold medalist Steven Lopez.
Yao and Lopez also will be honorary members of Kyle Petty’s #45 Coca-Cola team on race day, and will help introduce limited-edition collectible [...]