A recent project we’ve been working on at Fast Horse is the launch of a cool program that invites Americans to send hand-written notes of support to “any soldier” - something you haven’t been able to do since 2003 when the Department of Defense cancelled a similar program due to security concerns.
This time around, Coca-Cola’s VAULT brand [...]

Very nice little marketing device by Coca-Cola over at the State Capitol. There were dozens of these recycling stations all over the Capitol grounds. I’d never seen this particular container before. It’s an excellent marketing tool: well-designed and functional. It delivers a marketing message that’s logically linked to a necessary and immediate action.

For a regular dose of [...]

In the 90-second clip above, Coca-Cola Racing Family drivers Jeff Burton (pictured), Jamie McMurray and Elliott Sadler promote “Taste of Victory,” a program we helped Coke develop and execute for last weekend’s inaugural Coke Zero 400 NASCAR race.
It was a truly integrated campaign, which offered to give everyone in America over the age of 13 [...]

The Brand Alphabet by InThePictureDesign.co.u k
As someone who miserably failed the ’90s boardgame Adverteasing, I cannot tell you with 100 percent accuracy which corporation adopted the slogan “when it rains, it pours.” However, I can assure you that my first reactions to top brands are apparently very similar to yours.
Through a brand association experiment called [...]

You’ve seen a lot of Yao Ming on this blog in the last week.  Certainly, Yao was a big media draw (literally) but I’d like to take a moment to mention Steven Lopez, the other Olympian who joined us for last weekend’s Coca-Cola 600.  It would’ve been easy for Lopez, a member of the U.S. [...]

Scott and I are in Charlotte this weekend coordinating a series of media events at the Coca-Cola 600 featuring NASCAR driver Kyle Petty, NBA star Yao Ming and two-time taekwondo gold medalist Steven Lopez.
Yao and Lopez also will be honorary members of Kyle Petty’s #45 Coca-Cola team on race day, and will help introduce limited-edition collectible [...]