As an intern at Fast Horse, I spend a lot of time researching and compiling lists of blogs so we can make pitches on behalf of our clients. When doing so, I’m most concerned with a blog’s content, the frequency of its updates and what it’s doing to create a buzz. Bloggers who are most [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To view the original, go to http://bit.ly/deOIrB. We update the Idea Peepshow five days a week. You’d be surprised at how uncommon this is among marketing and advertising agencies. Many Twin Cities agencies don’t blog, and of those that do, infrequent posting is the rule – [...]

As I was jogging on my treadmill, I came across an interesting piece in Self magazine by Sheila Monaghan and thought it would be a fun little tidbit to share with Idea Peepshow readers. Monaghan says that blogging is actually good for your health! Why? She lists these reasons: Sounder Slumber: Blogging about your feelings can bring on [...]