Chances are you watched the Oscars Sunday evening. 41.3 million of us did to be exact - a 14 percent increase from the 2009 show and the highest in five years. Was it because the best picture category expanded to 10 nominees to include something for everybody? Was it because one of the night’s key films was the biggest movie ever? [...]

In my short time in the professional world, it’s become clear that the nerds will soon rule the world.  Employers are looking for candidates who know an industry and have the technical toolkit to help adapt to new economic models. It’s a rough scene  for the nerd-impaired: venn diagrams pass for humor, and you couldn’t [...]

The first time I noticed their talent was on a friend’s link on Facebook. Next thing I knew, my lips puckered up, my head was bobbing and my heart was pumping as I watched their highly stylized videos. It was like Gummo-meets-rave-techno satisfying. I am talking about Die Antwoord, an Afrikaans zef rap-rave band from Cape Town, South Africa. The first [...]

A recent report in the Financial Times (free registration required) again shines a bright light on the potential risks online communication via social media can bring to an organization (or “organisation,” if we’re staying true to the pink paper’s British heritage).
The piece was written by the head of a information risk management and e-discovery firm, [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To view the original, go to http://bit.ly/6wfVMY.
The scene at your average trade show would be familiar to anyone who’s ever attended the Minnesota State Fair.
At the International Builders’ Show in Las Vegas last week — the largest annual gathering of the homebuilding industry — [...]

One of the great parts of shopping online for Christmas gifts is how easy it is to shift your focus to the stuff that you want.  One minute I’m looking at gardening books for my mom, and the next I’m browsing backpacks and high-end bikes.  This is how I discovered the hole in my life [...]

There’s been a lot of buzz this week about Facebook’s new privacy policy. Basically, Facebook set up new defaults that open your personal information to search engines, thereby opening your posts, friends and photos to a lot more people. You can dial back your privacy settings, but they didn’t make it easy or intuitive.
Why did they do [...]

We knew she was a winner, but now the Summit Brewing Co. has made it official.
Our own design intern, Hillary Heinz, is the November winner of Summit’s monthly “Get to the Bottom of It” contest. Each month, Summit fans tell the brewer what they’d like to get to the bottom of. The winner gets a $50 [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://bit.ly/07vMFuu.
One of the most notable flameouts of the new media era was Bud.TV. Launched in early 2007 with great fanfare, the site was an attempt by brewing giant Anheuser-Busch to capture the attention of young beer drinkers through [...]

 
John Reinan chat with Lynn Hillen at MIMA09 from Gage Group on Vimeo.
 
But with admiration. Really (at the 1:30 mark).
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