Idea Peepshow

Archive for the ‘Our Work’ category

Murals of LynLake Honored

November 12th, 2008

We’re happy to announce that some of our recent work has been honored with a Davey Award from the International Academy of the Visual Arts. We received a Silver Award for best logo for The Murals of LynLake, a new apartment development at 2833 Lyndale Ave. S. in the LynLake neighborhood of Minneapolis.
Why the Murals? [...]

It was an exciting morning on Wednesday, as one of our clients, Marvin Windows and Doors, had their newest window featured in a segment on NBC’s TODAY Show. The topic was universal design: adapting homes to the changing needs of older Americans.
Marvin’s Ultimate Casement window was one of the products mentioned. This unique window swivels about [...]

Postcards for “Any Soldier”

September 22nd, 2008

A recent project we’ve been working on at Fast Horse is the launch of a cool program that invites Americans to send hand-written notes of support to “any soldier” - something you haven’t been able to do since 2003 when the Department of Defense cancelled a similar program due to security concerns.
This time around, Coca-Cola’s VAULT brand [...]

New Media, New Strategies

September 9th, 2008

[Editor's note: This is John Reinan's weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/55d7w3.]
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Media watchers will look back on the Republican National Convention as the week when citizen journalism really came of age.
With a barrage of tweets on Twitter.com and real-time video by Web sites like The Uptake, citizens and activists [...]

No, I’m not talking about baptism. Over the last week, I got the chance to immerse myself deeply in research for a proposal, and I didn’t have any idea how great it would feel. We were putting together some ideas for a client in the area of social networking and some other online spaces. One [...]

(Editor’s note: This is the first installment of a regular diary that our intern, Jenny Odegard, will be writing for us this summer.)
Dear Diary,
I am approaching the end of my first week as an intern here at Fast Horse, and aside from the initial problem I’ve been having trying to get my grandfather to understand [...]

In the 90-second clip above, Coca-Cola Racing Family drivers Jeff Burton (pictured), Jamie McMurray and Elliott Sadler promote “Taste of Victory,” a program we helped Coke develop and execute for last weekend’s inaugural Coke Zero 400 NASCAR race.
It was a truly integrated campaign, which offered to give everyone in America over the age of 13 [...]

Oh, Baby!

June 24th, 2008

Recently we celebrated the pending arrival of Alli’s baby with a nice shower at French Meadow Café.  I had to laugh as I was reminded of my own baby shower thrown six years ago by my two sole colleagues at Fast Horse – a company that at the time was a baby itself at just [...]

Carlson Hotels Worldwide recently announced its upcoming brand-building campaign in the latest issue of PRWeek. Recognizing that two of their hotel brands Radisson Hotels and Resorts® and Country Inns & Suites by Carlsonsm needed a brand boost, Carlson launched an intensive campaign highlighting their added services for business travelers, which include free Internet and breakfast [...]

You’ve seen a lot of Yao Ming on this blog in the last week.  Certainly, Yao was a big media draw (literally) but I’d like to take a moment to mention Steven Lopez, the other Olympian who joined us for last weekend’s Coca-Cola 600.  It would’ve been easy for Lopez, a member of the U.S. [...]

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