Just a quick note to call your attention to an intriguing article by our intern, Ben Matheson, in his native city’s newspaper, the Albert Lea Tribune. Amid its coverage of pay-to-play junior hockey scandals, the Trib found room to run Ben’s thoughtful look at the importance of learning a foreign language and the way it affects not [...]

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If you live in Minnesota and occasionally find yourself in front of the TV on these cold winter nights, you likely caught a recent Blue Cross Blue Shield of Minnesota ad campaign featuring six Minnesotans who were inspired by the do Campaign to lose weight. For those of you outside the state, the do Campaign [...]

Sunday marked the 52nd running of the Daytona 500. The first race of the NASCAR Sprint Cup Series is also the Super Bowl of the racing season, with nearly 30 million viewers tuning in to at least some portion of this year’s race, and in-person attendance upwards of 200,000.
NASCAR fans are the most passionate fans around, and this passion extends far [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To view the original, go to http://bit.ly/6wfVMY.
The scene at your average trade show would be familiar to anyone who’s ever attended the Minnesota State Fair.
At the International Builders’ Show in Las Vegas last week — the largest annual gathering of the homebuilding industry — [...]

Thought I’d share a quick recap of an event we worked on that took place at New York’s Penn Station on MLK Day.
We’re working with Sprite to publicize its presenting sponsorship of Sprite Slam Dunk, and the first step was announcing the roster of NBA players participating in the event. The brand’s new advertising campaign [...]

It’s a big weekend for Fast Horse, thanks to our friends at The Coca-Cola Company.
On Sunday, our own Dave Fransen will be in Pittsburgh, where Steelers legend “Mean Joe” Greene will be presented with the Clio award he won 30 years ago for his iconic Coca-Cola commercial (above). The 1979 commercial became one of the [...]

In addition to today’s regular post, enjoy this snappy piece on assembly-line sports marketing featuring B-list NFL players. Great idea? Jorg Pierach says no, in a guest post at the excellent DuetsBlog. http://bit.ly/4BiaJx
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Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://bit.ly/hfnai.
To appreciate the changes in the marketing business, you need only look at the activities of one mid-sized Minneapolis marketing agency: ours.
In the past couple of months, my Fast Horse colleagues and I have built websites, produced videos, [...]

Last year, we shared a post on the Peepshow about SweeTango, an exciting new apple we’re helping Next Big Thing, A Growers’ Cooperative launch. The apple has been years in the making. In fact, the SweeTango trees need one more year before they are able to produce enough fruit to have strong national distribution.
However, a few lucky apple lovers may [...]

Editor’s note: This guest post is by Jessa Murphy, a high school student from San Diego who spent the day with us yesterday. Jessa’s grandparents live in the Twin Cities and are Friends of the Pony.
I came to Fast Horse today because I am thinking about going to school for and pursuing an advertising career [...]