It takes a lifetime to build a reputation and only one tweet to destroy it. That’s what Washington Post reporter Mike Wise is finding out after an ill-fated social experiment using social media. Wise thought he was going to pull a clever little ruse. He’d send out a tweet with falsified news – saying he [...]

  Last Tuesday, David Brauer over at MinnPost got the scoop on a new hire we made as we continue to formalize and invest in our Content Marketing capability. On Friday, USA Today announced a dramatic restructuring they said would “usher in a new way of doing business that aligns sales efforts with the content we produce.” [...]

As Minnesotans revel in Favre-a-palooza, the sequel, sports fans in another state are watching a sports circus with a more disturbing ending. On Monday, an Arkansas radio reporter was fired for wearing a Florida Gators hat to a press conference with University of Arkansas football coach Bobby Petrino. Renee Gork, a Florida alum, drew Petrino’s ire at Saturday’s [...]

Today’s guest post is by Ron Meador, director of the Media Center at Fresh Energy in St. Paul. Henry Luce was history by the time I got to journalism school in the 1970s. Though rather recently dead, he was already classed with the dinosaurs — and his great creation, Time magazine, was routinely ridiculed for its [...]

This is John Reinan’s weekly marketing column for MinnPost.com. To view the original, go to http://bit.ly/9ENk03. The Shirley Sherrod saga highlights the vulnerability of a reputation in the Internet era — and the lessons apply to companies as well as individuals. For anyone who was asleep last week: Sherrod, a federal agriculture official, was vilified, [...]

There’s been a lot of buzz recently about Justin Bieber becoming the king of YouTube, surpassing Lady Gaga for most viewed video ever. The music videos for Bieber’s “Baby” and Gaga’s “Bad Romance” have each hit 250 million views – an astounding number – and those aren’t the only music videos currently in YouTube’s all-time top [...]

This is John Reinan’s weekly marketing column for MinnPost. To view the original, go to http://bit.ly/9pXvUv. The future of journalism has arrived, and I’m excited to be part of it. No, not this MinnPost thing — that’s so 2009. I’m talking Associated Content, baby! I recently became a contributor to Associated Content, which bills itself [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To view the original, go to http://bit.ly/azMH7e. Newsmakers have always tried to manipulate the media for the best possible coverage. But today, the game is more than ever stacked against the news outlets – and against news consumers hoping for more than self-serving sound [...]

  The Internet is now eating its own. News portals like AOL, Yahoo! and MSN, which helped devastate newspapers, magazines and local TV over the past decade, are themselves being damaged by social networks, notably Facebook. Facebook, the latest Web sensation, is becoming the preferred news source of tens of millions of Internet users. Facebookers [...]

This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://bit.ly/9Di7sa. The free ride on the Internet isn’t over yet, but there are a lot of people looking for ways to bump up the fare. Last week, AT&T announced the end of its unlimited data plan for smartphones. The problem: [...]