Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/6d7kys.
I’ve spent a lot of time in the last year or two trying to figure out new media. But lately, I’ve been devoting more thought to the old media.
Why? The same reason people gawk at a bad accident. [...]

Love her or hate her, Sarah Palin is the most fascinating figure to emerge from this year’s election — aside from, of course, the president-elect. Two months ago, I doubt if 5 percent of Americans had heard of the governor of Alaska. But for the past eight weeks, she’s been possibly the most talked-about person in [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. It normally runs here on Tuesday, but we pushed it back a day this week because of election coverage. To see the original, go to http://tinyurl.com/5ef8g3.
There’s never been a change in communications as dramatic and rapid as the rise of the Internet. As the [...]

If so, go to www.wordia.com and upload a video of yourself sharing its definition. This relatively new online resource is positioned as “a place where anyone with a video, webcam or mobile phone can define the words that matter to them in their life.” Trendspotters at Springwise.com featured the site in a recent newsletter describing it as “a video dictionary [...]

A group of us gathered around a computer this morning to watch a YouTube clip of Sarah Palin’s interview with Katie Couric.  I hadn’t seen the segment, but by all accounts, it was not the most polished performance.  As marketers who frequently conduct media interview training for spokespeople, we wanted to set politics aside and [...]

That’s the title of a new book due out later this fall from Pioneer Press technology reporter Julio Ojeda-Zapata. Julio was good enough to visit Fast Horse yesterday and lead a fascinating discussion about the business uses of Twitter.
For the uninitiated: Twitter is the leading microblogging service. It allows you to use your computer or phone to post short [...]

Yeah, I don’t think we really needed this. A reporter for the Rocky Mountain News in Denver kept up a running stream of tweets at the funeral of a 3-year-old boy killed by an unlicensed driver. Here’s the Rocky’s story (look at the “live updates box” for the tweet stream).
For the uninitiated, “tweets” are the [...]

To be honest, leading up to this week, I hadn’t planned on attending any aspect of the Republican National Convention. I was excited to see St. Paul on the national scene, but my patience for traffic, lines and security is infinitely low after spending three years in our nation’s capital.
However, this Monday while enjoying a [...]

This is a pretty great gimmick. CNN took over the Eagle Street Grille, right across the street from the Xcel Center, and turned it into the CNN Grill. They did the same thing last week at the Democratic National Convention in Denver, transforming a joint called Brooklyn.
CNN broadcasts some of its programs from the grill, but it’s also [...]

I stumbled across a made-for-media event today that turned out to be a fascinating exercise in spokesmanship.
Randall Terry is the founder and director of Operation Rescue, one of the nation’s most visible pro-life groups. I had parked my car on Summit Avenue and was walking down to the Xcel Center when I saw a few [...]