Whenever I get a chance to speak to college classes about our industry, inevitably I’m asked what I’m looking for in entry-level hires.  Despite all of the changes in advertising and PR over the past decade, my answer has not changed. So, as graduation season begins to approach, and with it the surge in internship inquiries here at Fast Horse, I [...]

The Smithsonian just announced the addition of a new gallery to the “First Ladies” exhibit at the National Museum of American History in Washington, D.C. “First Ladies” has been one of most popular attractions at the Smithsonian for nearly a century (it opened in 1914). The new gallery – “A First Lady’s Debut”- will feature [...]

At social media events around town, I hear a lot of people say how refreshing it is to finally meet in person. I feel the same way about a well designed retail space. Sure, a brand can exist on a web page, look beautiful in print pieces and talk on Twitter, but to meet in [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost. To view the original, go to http://bit.ly/bBPAd0.
Congratulations to Pat Fallon on his upcoming induction into the American Advertising Federation Hall of Fame.
Fallon, a volatile genius (I was once on the wrong side of his volatility), arguably contributed more than anyone now living to the [...]

Have you seen the latest TV spots for Old Spice? They’re the ones featuring a shirtless man barking commands at women to “look at your man…now look at me” while pointing out that their boyfriends/husbands simply don’t smell like real men (and therefore maybe aren’t real men).

I stop to watch these commercials every time I [...]

In my short time in the professional world, it’s become clear that the nerds will soon rule the world.  Employers are looking for candidates who know an industry and have the technical toolkit to help adapt to new economic models. It’s a rough scene  for the nerd-impaired: venn diagrams pass for humor, and you couldn’t [...]

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If you live in Minnesota and occasionally find yourself in front of the TV on these cold winter nights, you likely caught a recent Blue Cross Blue Shield of Minnesota ad campaign featuring six Minnesotans who were inspired by the do Campaign to lose weight. For those of you outside the state, the do Campaign [...]

Editor’s note: This is John Reinan’s weekly marketing columnfor MinnPost. To view the original, go to http://bit.ly/buGnk8.
Can you feel sorry for a jerk? I’m talking about Steven Payne, the theater executive at Evergreen Entertainment who told a customer to go [expletive] herself after she complained of a bad experience at a movie in St. Croix [...]

It is undeniable that Joe Mauer and Brother Ali are kings of the Twin Cities. Both have achieved superstar status in the last few years with their natural talents and abilities and have not forgotten their roots.
Brother Ali has become a household hip-hop name with sold-out worldwide tours; his most recent album reached No. 56 [...]

Every job has its perks but at Fast Horse, we have a few unique ones. For example, each employee receives a “Muse It Or Lose It” stipend to be used for anything that helps spark creativity. We also have the monthly “Coveted Parking Pass” award (which becomes even more coveted in the winter when the [...]