Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/5egs9b.
I’ve avoided writing about the selling of the presidential candidates, though I’ve been tempted. Now that it’s over, however, I can’t resist doing a campaign post-mortem from a marketing perspective.
I’d argue that perhaps the biggest factor in the [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. It normally runs here on Tuesday, but we pushed it back a day this week because of election coverage. To see the original, go to http://tinyurl.com/5ef8g3.
There’s never been a change in communications as dramatic and rapid as the rise of the Internet. As the [...]

This story about retail PR services got us thinking:  What if Fast Horse opened an Outlet Store?
Think of it: we could create a whole new stream of revenue selling slightly dinged marketing ideas and executional seconds. Picture bargain bins overflowing with day-old media lists, shelves piled high with leftover swag and oversized Post-It pads filled with unused nuggets from hours of agency [...]

Agency rankings are worthless.  Indulge me a moment on my soapbox.
I received an email yesterday morning from a well-meaning researcher at the Business Journal,  asking us to update our agency profile and revenue numbers for possible inclusion in the ranking of Twin Cities Top 25 Public Relations Agencies.
“How do you define public relations?” I asked.
“We [...]

That’s the title of a new book due out later this fall from Pioneer Press technology reporter Julio Ojeda-Zapata. Julio was good enough to visit Fast Horse yesterday and lead a fascinating discussion about the business uses of Twitter.
For the uninitiated: Twitter is the leading microblogging service. It allows you to use your computer or phone to post short [...]

I don’t have to tell you that this has been a crazy election season for “women voters”. But aside from an amazing video by comedian Sarah Haskins, I can’t help but feel that the commentary on this marketing effort has been pathetic.
It’s impossible to count all of the different opinions on what “women voters” will [...]

Why would a non-profit organization make a cash donation to the decidedly for-profit entity known as Jorg Pierach?�
The answer might surprise you.
The aforementioned donation came yesterday in the form of a not-so-crisp dollar bill paper-clipped to a Holiday-themed form letter, all contained in a see-through envelope.  Having been raised to understand the value of a [...]

[Editor's note: This is John Reinan's weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/55d7w3.]
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Media watchers will look back on the Republican National Convention as the week when citizen journalism really came of age.
With a barrage of tweets on Twitter.com and real-time video by Web sites like The Uptake, citizens and activists [...]

The swag at the Republican National Convention is pathetic!
What’s swag? It’s free stuff — you know, like those yardsticks and cap snafflers they give out at the State Fair. Most big gatherings like this have any number of people handing out product samples, pens and various other branded tchotchkes.
I didn’t spend my time actually hunting [...]

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