Last Tuesday, David Brauer over at MinnPost got the scoop on a new hire we made as we continue to formalize and invest in our Content Marketing capability. On Friday, USA Today announced a dramatic restructuring they said would “usher in a new way of doing business that aligns sales efforts with the content we produce.” [...]

We welcome today’s guest post by Mary Anne Welch, marketing and community outreach manager for Windustry. The “12 Days of Fun” starts today at the Minnesota State Fair, and if you go with comments on the Fair’s Facebook page, most people will first eat a Pronto Pup or a corn dog. It’s what I always [...]

At this point, it seems unlikely that Mark Zuckerberg will be supporting “The Social Network” by checking in to see the film at a theater on his new Facebook Places service any time soon. There are reports that he and his cohorts at Facebook are upset and that they “saw the movie a while ago, [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost. The array of communication options available to businesses has never been so broad, deep, rapidly changing — and potentially confusing. Direct mail and e-mail programs have largely maintained their effectiveness. Traditional print and broadcast advertising, while clearly in decline, nevertheless retain a great deal [...]

I am an Oscars fanatic. Each year I love seeing as many nominated flicks as possible, then prognosticating on who’s going to win (and who shouldn’t). And I love the Oscar pool at work. Not to be boastful, but I often win. My excitement for the Oscars does not really extend to the Grammys or [...]

Last Thursday I took part in an event hosted by local marketing group i612 . Held at the lovely Fine Line in Minneapolis, I was the sole agency representative on a panel discussing local advertising. Prior to the panel, a presentation by Google’s Anuj Srivastava kicked things off with trends and statistics. Of all the [...]

As an intern at Fast Horse, I spend a lot of time researching and compiling lists of blogs so we can make pitches on behalf of our clients. When doing so, I’m most concerned with a blog’s content, the frequency of its updates and what it’s doing to create a buzz. Bloggers who are most [...]

As Minnesotans revel in Favre-a-palooza, the sequel, sports fans in another state are watching a sports circus with a more disturbing ending. On Monday, an Arkansas radio reporter was fired for wearing a Florida Gators hat to a press conference with University of Arkansas football coach Bobby Petrino. Renee Gork, a Florida alum, drew Petrino’s ire at Saturday’s [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. As the global economy struggles through a long and bitter economic downturn, some of the world’s most important marketing officers are indicating that it won’t be business as usual even after the Great Recession ends. Consumers are undergoing a fundamental and permanent change in [...]

HBO is back in the cable package at the Broberg home and I’ve spent the last few nights catching up on the current season of “Entourage.”  It’s still a light, entertaining show even though you have to sit through some bad acting from the countless celebrities making cameos (like Adrian Peterson at a high-end auction [...]