Idea Peepshow

Archive for the ‘ethics’ category

Editor’s note: This is John Reinan’s weekly marketing columnfor MinnPost. To view the original, go to http://bit.ly/buGnk8.
Can you feel sorry for a jerk? I’m talking about Steven Payne, the theater executive at Evergreen Entertainment who told a customer to go [expletive] herself after she complained of a bad experience at a movie in St. Croix [...]

PR vs. the hidden camera

September 14th, 2009

As long as cameras have been small enough to stuff inside a duffel bag, a suitcase or a pocket, they’ve been used to expose actions people would probably rather have kept private. In most of those cases, there’s a PR team somewhere working hard to earn their paychecks — or perhaps reconsidering their career paths.
A [...]

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