Idea Peepshow

Archive for the ‘Digital Thoughts’ category

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/6qrsmq.

I’m not a huge social-media guy. Compared to some people I know, I’m practically a Luddite.
But consider my social-media activities of the last few days:
 Posted comments regularly on several professional blogs, as well as some political ones
 Added a [...]

Email Still Rules?

November 21st, 2008

TechCrunch - a behemoth of a tech blog - recently released their RSS statistics (more than 1 million daily RSS readers). According to Quantcast, their site appeals to a more educated, mostly male, middle aged following.
We regularly talk about the death of email. Thus this chart shocked me - Outlook 2007 is far and away [...]

Twitter, RIP?

October 31st, 2008

I wrote here recently about Twitter, the popular micro-blogging service. With more than four million users, it’s caught on well. However, it’s still surviving on venture capital cash – and more than two years after its
launch, Twitter has yet to come up with a business plan for actually making money.
That fact has landed Twitter on a list of [...]

Editor’s note; This is John Reinan’s weekly marketing column for MinnPost. To see the original, go to http://tinyurl.com/5l2n4m.
I’m thinking about phones.
I carry a basic little Verizon flip-phone. I can make calls, text and take pictures. But I’m developing some serious lust for an iPhone.
I’m not the only one. At least half a dozen times in [...]

I found myself getting a bit sentimental about the late-’80s/early ’90s Twin Cities music scene when I saw this post by Jim Walsh at MinnPost about a recent Jayhawks reunion show in Spain. Seeing the grainy reunion concert footage Walsh found on YouTube got me thinking about what might have been for some of my favorite [...]

Do You Have A Favorite Word?

October 23rd, 2008

If so, go to www.wordia.com and upload a video of yourself sharing its definition. This relatively new online resource is positioned as “a place where anyone with a video, webcam or mobile phone can define the words that matter to them in their life.” Trendspotters at Springwise.com featured the site in a recent newsletter describing it as “a video dictionary [...]

How can bloggers make money?

October 21st, 2008

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/63jrge.
 Not a day goes by when I don’t think about how much the Internet has changed our lives. I think it’s the most amazing development I’ll see in my lifetime.
It’s why I left the newspaper business, and it’s [...]

Bloginar, beer and bobbles

October 13th, 2008

WCCO (the Minneapolis/St. Paul CBS affiliate) hosts a semi-regular event known as the WCCO bloginar. The first occurred in July and the second was last Thursday at Sweeney’s in St. Paul; I snuck my way into this most recent meetup.
Inviting local bloggers to a social hour and a discussion is a smart move by the station that has launched a [...]

I like Gwyneth Paltrow - not in a crazy, stalker-ish, “I have a child named Apple, too” way. But, she’s got a cool husband who avoids the tabloids, she has a hip fashion sense and she appears to live a pretty laid back life.
So when I saw her new lifestyle site panned across varying celeb and entertainment sites, [...]

It was an exciting morning on Wednesday, as one of our clients, Marvin Windows and Doors, had their newest window featured in a segment on NBC’s TODAY Show. The topic was universal design: adapting homes to the changing needs of older Americans.
Marvin’s Ultimate Casement window was one of the products mentioned. This unique window swivels about [...]

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