Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. Public Radio International was built on collaboration. With a staff of 50 in its downtown Minneapolis office, it creates and distributes content to nearly 900 public radio stations nationwide — reaching an audience 50 percent the size of National Public Radio with a budget [...]

  Last Tuesday, David Brauer over at MinnPost got the scoop on a new hire we made as we continue to formalize and invest in our Content Marketing capability. On Friday, USA Today announced a dramatic restructuring they said would “usher in a new way of doing business that aligns sales efforts with the content we produce.” [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost. The array of communication options available to businesses has never been so broad, deep, rapidly changing — and potentially confusing. Direct mail and e-mail programs have largely maintained their effectiveness. Traditional print and broadcast advertising, while clearly in decline, nevertheless retain a great deal [...]

Last Thursday I took part in an event hosted by local marketing group i612 . Held at the lovely Fine Line in Minneapolis, I was the sole agency representative on a panel discussing local advertising. Prior to the panel, a presentation by Google’s Anuj Srivastava kicked things off with trends and statistics. Of all the [...]

I set out to write a nice little news round-up piece to share some of the many interesting articles I’ve read lately. As I started digging through my notes, I noticed a trend among the pieces that caught my eye: they’re all from the same website. ReadWriteWeb.com is an intelligent, thoughtful blog dedicated primarily to [...]

Last week Facebook released its Questions feature to an estimated 3 to 5 million users. In the conversation that ensued, I’ve seen Questions referred to as everything from “a game changer” to a weak, watered-down version of Quora. No matter what your forecast, it’s giving individuals an unprecedented opportunity to engage with 500 million strangers, [...]

I’m sick of hearing about how awesomely funny the videos starring the “Old Spice guy” are, and I really don’t need to hear an update on how many bajillions of times people watch the 200-some YouTube videos. They’re very funny and clever and, apparently, effective. I get it. (If your power has been out and [...]

In April, Facebook launched of a set of “social plug-ins” that let anyone put tools Facebook’s comment box and “Like” button on websites outside of Facebook. Just three weeks after these social plug-in tools were launched, more than 100,000 sites had installed the tools. It was huge news in the worlds of technology and marketing. [...]

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To view the original, go to http://bit.ly/bxyQZJ. The financial meltdown of the newspaper business has been astonishing. From an all-time high of $49 billion in 2005, U.S. newspapers lost nearly half their revenue in just four years — to $28 billion in 2009, a [...]

A pair of recent studies attempt to shine some light into the vast user base of one of the Web’s social networking giants, Twitter. The New York Times has a brief report on a Twitter study that shows: 87 percent of Americans 12 years old and up know what Twitter is 25 percent of Twitter [...]