Burning Up Over Direct Mail From The Cremation Society

Franny turns 40 and then gets caught off guard by an ad in his mailbox suggesting he start considering his final wishes. It’s time to think about cremation already?

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An Easy Resolution: Quantify Thyself

Here’s a resolution for 2014 you can actually keep: Know yourself, if not by quality than at least by quantity. And of course there are devices and apps to help you out.

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Death By Google: Tech Giant Kills Another Useful App

Bump is dead, another victim of Google’s drive to bring start-up talent under its roof — while discarding the products that talent developed on the outside.

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A Trend Towards Intimacy

Smart brands like apparel company Bonobos realize they need to do more to personally reach out to their customers. They let them know they share the same ideals, that they know what you’re going through, that we’re all in this together.

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Ron Burgundy: Not A Bad Choice

There’s no such thing as too much Anchorman. Even though Ron Burgundy is showing up everywhere in advance of the ‘Anchorman’ sequel, the movie’s marketers missed a few cross-promo ideas.

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From Girdles To Shapewear: A Sexy Case of Rebranding

Seeking a Christmas present for my wife, I recently ventured into the intimate apparel section of the Macy’s store in Southdale Center. (I was looking for a fuzzy bathrobe — I swear!) In addition to the usual selection of bras, panties and pajamas, there was a remarkably large assortment of shapewear. Or, as they used […]

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Revisiting The Friendly Neighborhood Social Network

Even Mr. Rogers might approve of this Facebook knock-off. Nextdoor functions like a cross between Facebook, LinkedIn and Craigslist. Surprisingly, people are using it.

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Life Lessons, Or Finding The Perfect Sweater

Alex goes on a quest to update her “cartoon outfit” for fall, only to see her favorite retailer thwart her efforts. For shame!

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The Disappearing Question: How Did You Hear About Us?

Hobbled by marathon training, Andrew made his first chiropractic appointment earlier this week. It was there he was confronted by a question consumers are seeing less and less.

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Do You Feel Compelled To Buy Your Clients’ Products?

An informal survey explores whether agency siders faithfully buy their clients’ products and services — and whether they feel compelled to do so.

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