Idea Peepshow - The Fasthorse Blog
Tim Holtz

Ready, Set, Viral…
June 3, 2013


Making content go viral sounds great, but over thinking it for the sole purpose of maximizing reach will often ruin the message.

Read More





Powerful Ads Attempt To Turn ‘Likes’ Into Medicine
May 3, 2013


A nonprofit’s new campaign challenges people to put their money where their mouse is and donate, but is the message too bold?

Read More





Apps Provide New Fan Experiences
April 8, 2013


Whether it’s at home or at a concert, bands are using technology to give fans a more intimate experience.

Read More





Advertising Fit For The Iron Throne
March 13, 2013


HBO strikes again, this time using creative advertising to put the new season of ‘Game of Thrones’ at the forefront of people’s minds.

Read More





Extreme Fear Advertising Is Not My Cup Of Tea
February 13, 2013


A tea brand makes a super scary ad, telling us to ‘drown our fears’ with their calming beverage. A memorable spot? Yes. Effective? No.

Read More





Tuning Out Of iTunes
January 17, 2013


iTunes used to be great. But now it’s bloated and cumbersome. Fed up with iTunes, Tim takes a look at some great alternatives.

Read More





Making The Holiday A Little Too Bright
December 17, 2012


Tim takes a look at extreme Christmas decorations that would even put Clark Griswold to shame.

Read More





TED Talks For Marketing
November 15, 2012


Tim looks at two TED Talks that all marketers should watch. Who knew digging into physics and the lives of introverts could teach us so much about marketing?

Read More





Remembering What It’s Like To Be A Kid
October 18, 2012


Miss being a little kid? Tim takes a look at the toys and games the ponies miss the most from their childhoods.

Read More





Personal Safety? Here’s The App For That
September 20, 2012


Logo for app

Smartphones can do pretty amazing things, but can they prevent crimes from happening? Tim takes a look at a new safety app that aims to do just that.

Read More