Idea Peepshow - The Fasthorse Blog
Scott Broberg
Scott BrobergSVP Amplification

Brand Integration Gone Bad
March 2, 2012


Is it possible that prominent product placement in a network TV show can actually do more harm than good to a brand? The answer is ‘Yes,’ based on a few recent cringe-worthy examples.

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Gym-Pact: Get Paid To Get Fit
February 10, 2012


A clever new mobile app ups the stakes for people who need an extra push to workout. Gym-Pact lets you set your goals for getting to the gym along with a dollar value you’re willing to lose each time you get lazy and miss a scheduled day.

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Twins And Vikings Both Facing Uphill Climb … Who’ll Get There First?
December 29, 2011


We’re mired in a terrible era for Minnesota sports. But let’s look forward and figure out who’s got the best shot at climbing back to respectability.

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Stuff Your Stockings With Minnesota Beatle Project Vol. 3
December 6, 2011


Minnesota-based musicians record their favorite Beatles tunes to benefit music and arts education programs.The third edition comes out today and we’re glad to help promote this killer compilation.

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How Big An Obstacle Is The Star Tribune’s Paywall?
November 18, 2011


If the Strib and other newspapers would’ve had the foresight to charge for online editions when they first launched, we wouldn’t think twice about paying in 2011. But as it stands, new paywalls feel like a takeaway.

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How To Become A Craigslist Concertgoer
September 23, 2011


It’s tougher than ever to score great tickets to events, particularly concerts. But Craigslist can be your savior. Just follow a few tips and you’ll be rocking out in no time.

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Just Win, Baby!
August 31, 2011


We like to give second chances. That’s never more evident than in the world of sports, where our ability to […]

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Minnesota Sports Time Machine
August 9, 2011


The time-travel flick ‘Source Code’ got Scott thinking about Minnesota sports. If you could go back in time, what events would you change to help alleviate the suffering local fans have endured over the years?

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Will World Cup Kick Soccer Into Mainstream In U.S.?
July 15, 2011


I hope the U.S. women bring home the World Cup this weekend. But will it help make soccer a mainstream sport in the U.S.? No way. Now please stop asking the question.

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Kick Start Your Creativity
June 22, 2011


If you haven’t checked out Kickstarter yet, do it. It’s a platform for crowdsourced fundraising used by creative types looking for money to bring a project to life. The site is a great way for artists, filmmakers, musicians, designers, writers, illustrators, explorers, curators, performers and others to secure funding for their projects, events and inventions.

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