Idea Peepshow - The Fasthorse Blog
Scott Broberg
Scott BrobergSVP Amplification

The Brick Gets Its Act Together
May 22, 2012


The promising new concert venue in downtown Minneapolis opened to disastrous reviews a few months ago. But some quick renovations have turned things around. It’s time to give the Brick a second chance.

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The NFL’s Marketing Machine
May 2, 2012


Off-season dramas such as the draft draw more viewers than actual games in other sports. Is there any stopping the NFL juggernaut?

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“Showrooming” Threatens To Be Showstopper For Big Box Retailers
April 12, 2012


Ever check out a product at a store and then rush home to buy it cheaper online? Bricks-and-mortar stores need to do a better job closing sales with shoppers who come in to check out products.

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Celebrity Speed Dial
March 23, 2012


How low will celebrities go to keep their name in the news and money in their checking account? Pretty low based on the cast of characters who’ve signed on to man the phones at Dial-A-Star.com.

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Brand Integration Gone Bad
March 2, 2012


Is it possible that prominent product placement in a network TV show can actually do more harm than good to a brand? The answer is ‘Yes,’ based on a few recent cringe-worthy examples.

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Gym-Pact: Get Paid To Get Fit
February 10, 2012


A clever new mobile app ups the stakes for people who need an extra push to workout. Gym-Pact lets you set your goals for getting to the gym along with a dollar value you’re willing to lose each time you get lazy and miss a scheduled day.

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Twins And Vikings Both Facing Uphill Climb … Who’ll Get There First?
December 29, 2011


We’re mired in a terrible era for Minnesota sports. But let’s look forward and figure out who’s got the best shot at climbing back to respectability.

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Stuff Your Stockings With Minnesota Beatle Project Vol. 3
December 6, 2011


Minnesota-based musicians record their favorite Beatles tunes to benefit music and arts education programs.The third edition comes out today and we’re glad to help promote this killer compilation.

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How Big An Obstacle Is The Star Tribune’s Paywall?
November 18, 2011


If the Strib and other newspapers would’ve had the foresight to charge for online editions when they first launched, we wouldn’t think twice about paying in 2011. But as it stands, new paywalls feel like a takeaway.

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How To Become A Craigslist Concertgoer
September 23, 2011


It’s tougher than ever to score great tickets to events, particularly concerts. But Craigslist can be your savior. Just follow a few tips and you’ll be rocking out in no time.

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