Idea Peepshow - The Fasthorse Blog
Scott Broberg
Scott BrobergSVP Amplification

Fantastic Indeed! How Alcoa Helped Pioneer Content Marketing
September 27, 2012


In the 1980s, the company promoted the use of aluminum cans through a first-of-its-kind deal with the NFL to produce the cool ‘Fantastic Finishes’ segment during TV broadcasts.

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Who’s Winning The Endorsement Competition In London?
August 8, 2012


Scott analyzes which Olympic athletes are most likely to turn into stars in the marketing world. And he looks back at how his similar predictions from 2008 turned out.

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Why Is The MLB Home Run Derby Such A Hit?
July 16, 2012


Minnesota might get the All-Star Game in 2014, including the Home Run Derby. Fans love the derby, but Scott considers it the most boring sporting event of the year.

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Stay Out Of My Yard
June 15, 2012


Sign, sign, everywhere a sign. Scott gets peeved about the ads sprouting on lawns all over his ‘hood.

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The Brick Gets Its Act Together
May 22, 2012


The promising new concert venue in downtown Minneapolis opened to disastrous reviews a few months ago. But some quick renovations have turned things around. It’s time to give the Brick a second chance.

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The NFL’s Marketing Machine
May 2, 2012


Off-season dramas such as the draft draw more viewers than actual games in other sports. Is there any stopping the NFL juggernaut?

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“Showrooming” Threatens To Be Showstopper For Big Box Retailers
April 12, 2012


Ever check out a product at a store and then rush home to buy it cheaper online? Bricks-and-mortar stores need to do a better job closing sales with shoppers who come in to check out products.

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Celebrity Speed Dial
March 23, 2012


How low will celebrities go to keep their name in the news and money in their checking account? Pretty low based on the cast of characters who’ve signed on to man the phones at Dial-A-Star.com.

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Brand Integration Gone Bad
March 2, 2012


Is it possible that prominent product placement in a network TV show can actually do more harm than good to a brand? The answer is ‘Yes,’ based on a few recent cringe-worthy examples.

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Gym-Pact: Get Paid To Get Fit
February 10, 2012


A clever new mobile app ups the stakes for people who need an extra push to workout. Gym-Pact lets you set your goals for getting to the gym along with a dollar value you’re willing to lose each time you get lazy and miss a scheduled day.

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