Once relegated to specialty stores or out-of-the-way aisles, gluten-free products are going mainstream. U.S. sales of items labeled gluten-free reached nearly $20 billion in the past year. Scott says: The more the merrier!
Fans have gone from snapping a couple photos to holding their phone above their head and recording video of the entire set. Concert-goers can blunt the backlash by focusing on the music instead of their phones.
Where there’s commerce, there’s upselling. It works, if done well. But that’s the catch: Clerks often go way over the top. Such pushiness can actually hurt sales.
Lane closure ahead? Use the ‘zipper’ method and don’t merge until the last minute. That’s what the state wants us to do. Problem is, Minnesotans can’t grasp the concept. Why not?
Top performers in golf, tennis and basketball snare the biggest endorsement deals. Why? They’re household names around the world. NFL stars can’t compete on a global scale — yet.
Fast Horse helps Coca-Cola promote its Big Game advertising. The great results so far this year are no “Mirage.”
Which professional sports league gets the most out of social media? It’s Ultimate Fighting Championship, which has put a heavy emphasis on social platforms as a way to grow and engage its fan base.
Scott makes the definitive argument for why Thanksgiving belongs atop the holiday rankings.
This year appears to be the worst slate of new network TV shows ever. Producers might as well just re-invent some old shows. Here’s an idea: Let’s welcome back ‘Battle of the Network Stars.’
In the 1980s, the company promoted the use of aluminum cans through a first-of-its-kind deal with the NFL to produce the cool ‘Fantastic Finishes’ segment during TV broadcasts.