Idea Peepshow - The Fasthorse Blog
Scott Broberg
Scott BrobergSVP Amplification

A Snag In The Zipper
April 15, 2013


Lane closure ahead? Use the ‘zipper’ method and don’t merge until the last minute. That’s what the state wants us to do. Problem is, Minnesotans can’t grasp the concept. Why not?

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In Endorsement Game, NFL Stars Left In The Dust
February 20, 2013


Top performers in golf, tennis and basketball snare the biggest endorsement deals. Why? They’re household names around the world. NFL stars can’t compete on a global scale — yet.

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Crowdsourced Coke Campaign Is A Big Game Changer
January 24, 2013


Fast Horse helps Coca-Cola promote its Big Game advertising. The great results so far this year are no “Mirage.”

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Social Media Fuels The UFC’s Fight For Fans
December 26, 2012


Which professional sports league gets the most out of social media? It’s Ultimate Fighting Championship, which has put a heavy emphasis on social platforms as a way to grow and engage its fan base.

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Thank You, Thanksgiving
November 26, 2012


Scott makes the definitive argument for why Thanksgiving belongs atop the holiday rankings.

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Green Light It
October 25, 2012


This year appears to be the worst slate of new network TV shows ever. Producers might as well just re-invent some old shows. Here’s an idea: Let’s welcome back ‘Battle of the Network Stars.’

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Fantastic Indeed! How Alcoa Helped Pioneer Content Marketing
September 27, 2012


In the 1980s, the company promoted the use of aluminum cans through a first-of-its-kind deal with the NFL to produce the cool ‘Fantastic Finishes’ segment during TV broadcasts.

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Who’s Winning The Endorsement Competition In London?
August 8, 2012


Scott analyzes which Olympic athletes are most likely to turn into stars in the marketing world. And he looks back at how his similar predictions from 2008 turned out.

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Why Is The MLB Home Run Derby Such A Hit?
July 16, 2012


Minnesota might get the All-Star Game in 2014, including the Home Run Derby. Fans love the derby, but Scott considers it the most boring sporting event of the year.

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Stay Out Of My Yard
June 15, 2012


Sign, sign, everywhere a sign. Scott gets peeved about the ads sprouting on lawns all over his ‘hood.

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