Leadership

Gluten Free Is Serious Business

Once relegated to specialty stores or out-of-the-way aisles, gluten-free products are going mainstream. U.S. sales of items labeled gluten-free reached nearly $20 billion in the past year. Scott says: The more the merrier!

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Cell Phones Don’t Ruin Concerts, People Do

Fans have gone from snapping a couple photos to holding their phone above their head and recording video of the entire set. Concert-goers can blunt the backlash by focusing on the music instead of their phones.

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The Downside To Upselling

Where there’s commerce, there’s upselling. It works, if done well. But that’s the catch: Clerks often go way over the top. Such pushiness can actually hurt sales.

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A Snag In The Zipper

Lane closure ahead? Use the ‘zipper’ method and don’t merge until the last minute. That’s what the state wants us to do. Problem is, Minnesotans can’t grasp the concept. Why not?

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In Endorsement Game, NFL Stars Left In The Dust

Top performers in golf, tennis and basketball snare the biggest endorsement deals. Why? They’re household names around the world. NFL stars can’t compete on a global scale — yet.

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Crowdsourced Coke Campaign Is A Big Game Changer

Fast Horse helps Coca-Cola promote its Big Game advertising. The great results so far this year are no “Mirage.”

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Social Media Fuels The UFC’s Fight For Fans

Which professional sports league gets the most out of social media? It’s Ultimate Fighting Championship, which has put a heavy emphasis on social platforms as a way to grow and engage its fan base.

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Thank You, Thanksgiving

Scott makes the definitive argument for why Thanksgiving belongs atop the holiday rankings.

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Green Light It

This year appears to be the worst slate of new network TV shows ever. Producers might as well just re-invent some old shows. Here’s an idea: Let’s welcome back ‘Battle of the Network Stars.’

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Fantastic Indeed! How Alcoa Helped Pioneer Content Marketing

In the 1980s, the company promoted the use of aluminum cans through a first-of-its-kind deal with the NFL to produce the cool ‘Fantastic Finishes’ segment during TV broadcasts.

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