Idea Peepshow - The Fasthorse Blog
Scott Broberg
Scott BrobergSVP Amplification

Leaving The Muddy Governor’s Ball With A Smile
August 9, 2013


Torrential rain and ungodly mud could have turned the crowd at the Governor’s Ball music festival in Manhattan into a angry mob. So how did organizers manage to salvage the event and leave music fans smiling?

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Gluten Free Is Serious Business
July 10, 2013


Once relegated to specialty stores or out-of-the-way aisles, gluten-free products are going mainstream. U.S. sales of items labeled gluten-free reached nearly $20 billion in the past year. Scott says: The more the merrier!

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Cell Phones Don’t Ruin Concerts, People Do
June 7, 2013


Fans have gone from snapping a couple photos to holding their phone above their head and recording video of the entire set. Concert-goers can blunt the backlash by focusing on the music instead of their phones.

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The Downside To Upselling
May 10, 2013


Where there’s commerce, there’s upselling. It works, if done well. But that’s the catch: Clerks often go way over the top. Such pushiness can actually hurt sales.

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A Snag In The Zipper
April 15, 2013


Lane closure ahead? Use the ‘zipper’ method and don’t merge until the last minute. That’s what the state wants us to do. Problem is, Minnesotans can’t grasp the concept. Why not?

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In Endorsement Game, NFL Stars Left In The Dust
February 20, 2013


Top performers in golf, tennis and basketball snare the biggest endorsement deals. Why? They’re household names around the world. NFL stars can’t compete on a global scale — yet.

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Crowdsourced Coke Campaign Is A Big Game Changer
January 24, 2013


Fast Horse helps Coca-Cola promote its Big Game advertising. The great results so far this year are no “Mirage.”

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Social Media Fuels The UFC’s Fight For Fans
December 26, 2012


Which professional sports league gets the most out of social media? It’s Ultimate Fighting Championship, which has put a heavy emphasis on social platforms as a way to grow and engage its fan base.

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Thank You, Thanksgiving
November 26, 2012


Scott makes the definitive argument for why Thanksgiving belongs atop the holiday rankings.

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Green Light It
October 25, 2012


This year appears to be the worst slate of new network TV shows ever. Producers might as well just re-invent some old shows. Here’s an idea: Let’s welcome back ‘Battle of the Network Stars.’

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