Mike KeliherGroup Account Director
Jack Trout’s ‘Differentiate or Die’ is a quick read that came out 13 years ago. But the book’s advice about creating a unique selling proposition is still relevant and worth taking to heart.
Every August, the Stillwater Public Library’s leadership marches across 4th Street to City Hall to justify its budget request for the coming year — a challenge that reinforces some important lessons about messaging and persuasion.
The Fourth of July is the quintessential American holiday. It kind of is “America.” But the decidedly British Newcastle Brown […]
As summer begins, we have a new batch of fresh talent joining our ranks. No matter how good these young folks are, they can’t navigate this wild world on their own. With that in mind, I offer this advice for anyone looking to help a budding professional play to win.
A one-time shot at a Super Bowl ad slot? A big-time celebrity endorsement? Two million Twitter followers? The results of this survey might surprise you.
I truly enjoy — and absolutely hate — public speaking. That sentiment applies to giving important presentations and other similar […]