Idea Peepshow - The Fasthorse Blog
Mike Keliher
Mike KeliherGroup Account Director

Bad Songs Made Great By Brilliant Cover Artists
November 4, 2013


How Kurt Cobain, Rufus Wainwright, Joe Cocker and Sam Beam saved the world from some really bad songs.

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On Mustache Wax And Personal Branding
October 9, 2013


It didn’t start out this way, but this post is an honest attempt to use a handlebar mustache to make a point about marketing.

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Differentiate Or Die: Or, How I Learned To Love The USP
September 16, 2013


Jack Trout’s ‘Differentiate or Die’ is a quick read that came out 13 years ago. But the book’s advice about creating a unique selling proposition is still relevant and worth taking to heart.

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How To Win Friends And Influence People, Local Government Edition
August 19, 2013


Every August, the Stillwater Public Library’s leadership marches across 4th Street to City Hall to justify its budget request for the coming year — a challenge that reinforces some important lessons about messaging and persuasion.

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Fast Horse Helps Newcastle Brown Ale Invent A Holiday To Sell More Beer
July 3, 2013


The Fourth of July is the quintessential American holiday. It kind of is “America.” But the decidedly British Newcastle Brown […]

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The Kids Are Alright: Advice For Helping The Next Generation Become Great
June 14, 2013


As summer begins, we have a new batch of fresh talent joining our ranks. No matter how good these young folks are, they can’t navigate this wild world on their own. With that in mind, I offer this advice for anyone looking to help a budding professional play to win.

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If You Had A Marketing Genie, What Would You Wish For?
May 16, 2013


A one-time shot at a Super Bowl ad slot? A big-time celebrity endorsement? Two million Twitter followers? The results of this survey might surprise you.

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An Ode To The White Stripes — As If They Need It
April 19, 2013


The White Stripes catalog is a national treasure. The ninth wonder of the world (the eighth is Led Zeppelin’s catalog, of course). It warrants its own museum in Washington, D.C. Let me show you why.

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On Nervousness, And Overcoming It: Making Speeches And Presentations Easier
March 25, 2013


Don't cry for me, Argentina

I truly enjoy — and absolutely hate — public speaking. That sentiment applies to giving important presentations and other similar […]

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You Won’t Get Paid If You Don’t Ask For Money
February 26, 2013


TeuxDeux

If you make something that people love, such as the great to-do app TeuxDeux, they’ll pay for it. But you have to ask first. It’s an important lesson, particularly for start-up types.

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