Idea Peepshow - The Fasthorse Blog
Mike Keliher
Mike KeliherGroup Account Director

Wu-Tang Clan Has The Future Of The Music Business Locked In A Black Box
April 4, 2014


Somewhere on the outskirts of Marrakech, Morocco, inside a vault housed beneath the shadow of the Atlas Mountains, there sits an engraved silver-and-nickel box that holds — the next Wu-Tang album?!

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The Web At 25: Just Try To Imagine Life Without It
March 10, 2014


The data hounds at the Pew Research Project examine the state of the Internet. Among the seemingly obvious stuff in this report, you’ll encounter some truly intriguing findings.

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Newcastle Brown Ale Breaks Through With Help From Fast Horse (And Anna Kendrick)
February 7, 2014


Newcastle Brown Ale scored big with its tongue-in-cheek campaign spoofing Big Game advertising. Fast Horse helped touch off the campaign’s enormous popularity.

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Fast Horse Helps UnitedHealthcare Share Heath Innovations At CES
January 10, 2014


UnitedHealthcare is the only health insurer with exhibit space at the show, reinforcing its position as an innovator.

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Looking Ahead To CES 2014
December 5, 2013


As he gears up to make his annual pilgrimage to CES, Mike looks forward to wandering the utterly endless show floor (floors, actually) to check out the craziest new tech.

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Bad Songs Made Great By Brilliant Cover Artists
November 4, 2013


How Kurt Cobain, Rufus Wainwright, Joe Cocker and Sam Beam saved the world from some really bad songs.

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On Mustache Wax And Personal Branding
October 9, 2013


It didn’t start out this way, but this post is an honest attempt to use a handlebar mustache to make a point about marketing.

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Differentiate Or Die: Or, How I Learned To Love The USP
September 16, 2013


Jack Trout’s ‘Differentiate or Die’ is a quick read that came out 13 years ago. But the book’s advice about creating a unique selling proposition is still relevant and worth taking to heart.

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How To Win Friends And Influence People, Local Government Edition
August 19, 2013


Every August, the Stillwater Public Library’s leadership marches across 4th Street to City Hall to justify its budget request for the coming year — a challenge that reinforces some important lessons about messaging and persuasion.

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Fast Horse Helps Newcastle Brown Ale Invent A Holiday To Sell More Beer
July 3, 2013


The Fourth of July is the quintessential American holiday. It kind of is “America.” But the decidedly British Newcastle Brown […]

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