Mike KeliherGroup Account Director
The easiest way to spread some joy and help make other people happy is to remember the little things. But the little things happen to be the first to go when you feel overwhelmed.
Somewhere on the outskirts of Marrakech, Morocco, inside a vault housed beneath the shadow of the Atlas Mountains, there sits an engraved silver-and-nickel box that holds — the next Wu-Tang album?!
The data hounds at the Pew Research Project examine the state of the Internet. Among the seemingly obvious stuff in this report, you’ll encounter some truly intriguing findings.
Newcastle Brown Ale scored big with its tongue-in-cheek campaign spoofing Big Game advertising. Fast Horse helped touch off the campaign’s enormous popularity.
UnitedHealthcare is the only health insurer with exhibit space at the show, reinforcing its position as an innovator.
Jack Trout’s ‘Differentiate or Die’ is a quick read that came out 13 years ago. But the book’s advice about creating a unique selling proposition is still relevant and worth taking to heart.
Every August, the Stillwater Public Library’s leadership marches across 4th Street to City Hall to justify its budget request for the coming year — a challenge that reinforces some important lessons about messaging and persuasion.