Dave FransenVP Account Services
Annoyed. Thatâ€™s the only word to describe my state of mind over Dominoâ€™s ridiculous â€œShow Us Your Pizzaâ€ campaign, which brazenly asks customers take pictures of delivery pizzas after they arrive. For real … take a picture of my pizza? Youâ€™re really asking me to power up my little Canon and create a memory with my thin crust pepperoni? Itâ€™s just crazy talk.
Ever thought about the packaging, labels and logos on the food you buy? If youâ€™re in any sort of marketing discipline, then no doubt youâ€™ve given it at least an ounce of consideration. Brands are constantly trying to out-shout each other to get consumers to take notice (and buy) with claims of better taste, bigger sizes, etc. But recently, everybodyâ€™s favorite banana brand came up with a very clever approach.