Dave FransenVP Account Services
The other day I checked out Sony Ericssonâ€™s latest viral effort supporting its new Xperia X10 smart phone: a series of “fauxcus” groups led by the most condescending (and brilliantly funny) moderator ever. And as I watched him slyly berate his subjects through snide comments and â€œyou couldnâ€™t be more stupidâ€ facial expressions, I found myself laughing hysterically.
Annoyed. Thatâ€™s the only word to describe my state of mind over Dominoâ€™s ridiculous â€œShow Us Your Pizzaâ€ campaign, which brazenly asks customers take pictures of delivery pizzas after they arrive. For real … take a picture of my pizza? Youâ€™re really asking me to power up my little Canon and create a memory with my thin crust pepperoni? Itâ€™s just crazy talk.
Ever thought about the packaging, labels and logos on the food you buy? If youâ€™re in any sort of marketing discipline, then no doubt youâ€™ve given it at least an ounce of consideration. Brands are constantly trying to out-shout each other to get consumers to take notice (and buy) with claims of better taste, bigger sizes, etc. But recently, everybodyâ€™s favorite banana brand came up with a very clever approach.