Dave FransenVP Account Services
Ever thought about the packaging, labels and logos on the food you buy? If youâ€™re in any sort of marketing discipline, then no doubt youâ€™ve given it at least an ounce of consideration. Brands are constantly trying to out-shout each other to get consumers to take notice (and buy) with claims of better taste, bigger sizes, etc. But recently, everybodyâ€™s favorite banana brand came up with a very clever approach.