Idea Peepshow - The Fasthorse Blog
Dave Fransen
Dave FransenVP Account Services

No, I Will Not Show You My Pizza
October 5, 2010


Annoyed. That’s the only word to describe my state of mind over Domino’s ridiculous “Show Us Your Pizza” campaign, which brazenly asks customers take pictures of delivery pizzas after they arrive. For real … take a picture of my pizza? You’re really asking me to power up my little Canon and create a memory with my thin crust pepperoni? It’s just crazy talk.

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Check Out That Banana!
September 17, 2010


Ever thought about the packaging, labels and logos on the food you buy? If you’re in any sort of marketing discipline, then no doubt you’ve given it at least an ounce of consideration. Brands are constantly trying to out-shout each other to get consumers to take notice (and buy) with claims of better taste, bigger sizes, etc. But recently, everybody’s favorite banana brand came up with a very clever approach.

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Franny’s Emmy Countdown
August 23, 2010


I am an Oscars fanatic. Each year I love seeing as many nominated flicks as possible, then prognosticating on who’s […]

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Eclipse of My Senses
July 9, 2010


On Tuesday night, I found out first-hand why marketers are getting in bed with the Twilight saga to peddle their […]

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Scenes from an Ad Shoot
June 17, 2010


Last weekend, I had the pleasure of attending a Coke Zero ad shoot at Michigan International Speedway. The three spots, which will […]

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A Weekend in the Life of a Pony
June 4, 2010


Memorial Day weekend was a very eventful time for several Ponies. It’s taken some time to recover, but before it […]

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Loving Target's Ads
May 25, 2010


Okay, full disclosure. I worked in Target’s communications department for nearly two years, so I might be a little biased. […]

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Sundays with Christ(iane)
May 12, 2010


  I’ve never been mistaken for being overly religious. For many, many years, my Sunday mornings have been devoted to an […]

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Double Down? I think I'll split
April 22, 2010


Does this thing look even remotely appealing to you? This little novelty “sandwich,” the Double Down from KFC, consists of […]

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As The Soap Disappears
March 31, 2010


By now it’s semi-common knowledge that soap operas got their name from the soap manufacturers that exploited them to advertise […]

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