Idea Peepshow - The Fasthorse Blog
Dave Fransen
Dave FransenVP Account Services

Fast Horse Organizes DASANI Foliage Fashion Show
April 27, 2011


Dasani PlantBottle fashion show

Seemingly half our agency pitched in on one of the more exciting events we’ve conducted on behalf of The Coca-Cola […]

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Walking With The (NASCAR) Stars
March 31, 2011


Last weekend, we helped kick off the second year of Coca-Cola Family Track Walks, a series of five events in […]

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Howard Stern: The New King Of New Media
February 11, 2011


I love Howard Stern. There. I admitted it. I’m a huge fan. I listen to him almost every day with […]

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Getting Pumped For The Super Bowl (Ads)
January 20, 2011


We’re just over two weeks away from Super Bowl XLV, and this year I’m unexpectedly hoping to see a nice […]

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Shooting With Mason Jennings
December 27, 2010


In a previous Peepshow post I wrote about the release of Minnesota Beatle Project Vol. 2, an album recorded by […]

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Minnesota Beatle Project Vol. 2: The Latest Not-So-British Invasion
December 2, 2010


If you’re looking for some great new music or the perfect stocking stuffer this holiday season, we’ve got a great […]

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Growing Branding Campaigns On FarmVille
November 3, 2010


’ve got an admission to make: I am a nerd. Not necessarily a classic nerd with taped glasses and a fascination with “Star Trek.” But the kind who gets hooked on things like … FarmVille. Yes, that FarmVille. Sometime during the day, every day, I log on to my Facebook page and slop my pigs, milk my cows and harvest my crops. I’m hooked and I admit it. Like Phillip Morris did 20 years ago, FarmVille’s creators (Zynga) have done a great job of establishing and feeding my addiction. They continually invent new ways to keep me and 56 million(!) other fans interested and engaged by adding new crops, introducing new animals and creating features that entice us to log on and play frequently.

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Seniors and Surfers and Blondes, Oh My!
October 15, 2010


The other day I checked out Sony Ericsson’s latest viral effort supporting its new Xperia X10 smart phone: a series of “fauxcus” groups led by the most condescending (and brilliantly funny) moderator ever. And as I watched him slyly berate his subjects through snide comments and “you couldn’t be more stupid” facial expressions, I found myself laughing hysterically.

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No, I Will Not Show You My Pizza
October 5, 2010


Annoyed. That’s the only word to describe my state of mind over Domino’s ridiculous “Show Us Your Pizza” campaign, which brazenly asks customers take pictures of delivery pizzas after they arrive. For real … take a picture of my pizza? You’re really asking me to power up my little Canon and create a memory with my thin crust pepperoni? It’s just crazy talk.

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Check Out That Banana!
September 17, 2010


Ever thought about the packaging, labels and logos on the food you buy? If you’re in any sort of marketing discipline, then no doubt you’ve given it at least an ounce of consideration. Brands are constantly trying to out-shout each other to get consumers to take notice (and buy) with claims of better taste, bigger sizes, etc. But recently, everybody’s favorite banana brand came up with a very clever approach.

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