In 2011, the social media universe continued to expand. In 2012, Fast Horse expects social media to become less of a tool and more of a business unto itself.

When was the last time you sat around the television with no laptop, tablet or smartphone in sight? Meet multitasking television viewers — the shrewdest audience in marketing.

Players and owners can’t agree and games have already been canceled. But in a way, it’s been a great offseason for the league.

Apple didn’t manage expectations. It let rumors about the iPhone 5 run wild. When the iPhone 4S was unveiled, consumers and media weren’t disappointed in what it was, but rather, what it wasn’t.

Admit it — the thought crossed your mind at least once on Sunday. What if we’d had today’s social media […]

Online shopping may be convenient, but it’s inherently impersonal. One online retailer is throwing out the rules and making personal expertise a cornerstone of its business.

Some people couldn’t fail if they tried. Sound judgment? Determination? Rare luck? Here’s what you can learn from people who know nothing but success.

Those who got into the party early are getting bored hanging around the punch bowl. Those on the outside are getting fed up. Google+ could be great eventually, but it’s not ready for prime time.

I was thrilled when @BobVila mentioned me in a tweet. The home-improvement guru — a guy I idolized when I was younger — knows my name! Except he probably doesn’t. It’s a good bet that Bob Vila does what plenty of other celebrities do, which is hand over social media duties to an underling.

From price fixing to rampant cover acts, it’s a strange time for marketing and promoting in the music industry. The further we get from the original success metric — album sales — the more difficult it has become to define success and popularity.