Idea Peepshow - The Fasthorse Blog
Alex Weaver
Alex WeaverAccount Director

New Jerseys Bring Renewed Hope For A Better Vikings Season
April 26, 2013


Does hype surrounding new uniforms translate to success on the field? The answer is often, ‘Yes.’

Read More





Brands Get Playful for April Fools’ Day
April 1, 2013


Scope Bacon

The hoax holiday offers brands the chance to appeal to new consumers and garner earned media attention, all with minimal risk to existing relationships.

Read More





Land Of 10,000 Lakes Overlooked As Midwest Music Destination
March 5, 2013


Minneapolis is voted the second best music city, but still can’t rep the Midwest on big name stadium tours and limited-date performances. What gives?

Read More





Bold Moves During A Big Week In Social Media
February 6, 2013


A look at how Facebook, Instagram, Reddit and more are taking steps to reshape social media advertising in 2013.

Read More





No Secret: John Mark Nelson Wows “Live Letters” Crowd
January 11, 2013


John Mark Nelson

Live Letters, a budding music organization, hosts local musicians in a living room near you. John Mark Nelson impresses the audience with songs that belie his age.

Read More





Fast Horse Rings In Award Season As A PRWeek Finalist
December 13, 2012


The ponies head to the Big Apple in March as a PRWeek finalist in two categories. We’re up against some of the biggest agencies in the world for the prestigious honor.

Read More





Pay For Play In The 21st Century
December 10, 2012


New York Times paywall

More and more websites are jumping on the bandwagon to monetize content and move away from a reliance on advertising and sponsored content.

Read More





Shaking Up Bond, James Bond.
November 9, 2012


The world’s favorite secret agent celebrates 50 years of stirring up excitement for consumer brands.

Read More





Myspace: Will A Rebrand Revitalize The Sleepy Giant?
October 12, 2012


The founders of Myspace spent 14 months revamping the grandfather of social media, only to find the proclaimed niche market quickly dwindling.

Read More





The Can’t-Miss Music Roundup
September 14, 2012


Alex trolled Twitter for tunes and had the concert experience of a lifetime. Check out this weekend’s top shows — and you won’t be disappointed.

Read More