Mixing The Past And Present: Girl Scout EditionDecember 21, 2017
By Hannah Erickson, Team Assistant
When I was a Girl Scout, cookie sales were always an exciting time of year. That’s what made one of our latest executions for General Mills such a rewarding experience. Let me take the time to introduce to you Yoplait’s most recent product launch: Girl Scout Cookie-inspired yogurt! General Mills introduced three new additions to the Yoplait Original and Yoplait Whips! product lines, inspired by three of the most in-demand cookie flavors: thin mints, caramel coconut and peanut butter chocolate. I’ll be the first to say Yoplait nailed it by embracing each flavor and emulating them perfectly within each cup. The best part? It will be available in stores year-round.
A few weeks ago, I had the pleasure of visiting New York City to assist in the product launch and helped by delivering samples to top-tier media. This was my first time conduct media drops, and here’s what I learned along the way:
- Get creative: The ideation process of how exactly products should be delivered and what they should be delivered in can be daunting – the possibilities are endless! Start with each piece you feel is necessary to introduce the product. Look for inspiration anywhere you can find it! Whether it be a vision board on Pinterest or noting how a local restaurant presents silverware at the table, think about what highlights the product and represents the launch’s goals best.
- Have fun: This is both an exciting time for you and the client, as you are a part of launching a new product into the market. Enjoy the experience and the connections you make. There’s a chance to learn something new at each stop you make.
It was a gratifying opportunity to support a client relationship that was a large part of my past. As quoted in General Mills’ blog, Yoplait’s business unit director, Doug Martin, shares, “Girl Scouts of the USA (GSUSA) does extraordinary things for girls, teaching them valuable life and business skills through the Girl Scout Cookie Program, which is why we are honored to work with the organization.” Here’s a trip down memory lane: