The AmbassadorOctober 12, 2017
By Daniella Keith, Experiential Producer
My nickname in high school was “the ambassador” — everyone knew about my deep passion for politics, diplomacy and international collaboration. So, as a wide-eyed 17-year-old girl, I packed my bags and my dreams and moved to Washington, D.C., to pursue a career in international affairs. I absolutely LOVED the protocol, the stakes and the civil sense that I got from this field — I knew I was made for a life as a public servant. I had a few amazing internships, including speechwriting and communications liaison at the Costa Rican Embassy.
As soon as I graduated, I headed back home and took a job at the Costa Rican Investment Promotion Agency. It was an amazing organization that advertised Costa Rica as an ideal destination for foreign direct investment. It was literally my dream job. I worked on a small and scrappy two-person team in the communications department. I did everything from developing creative platforms for the country to organizing launch events for every big company that opened operations in the country. I managed media relations and was the main liaison with the President’s communication and media teams. At the time I didn’t realize it, but it was basically like my client account was Costa Rica, and my boss and I were the creative agency. Media relations, copywriting, social media management, design and creative, internal communications, experiential and much more — it sounds like I’m listing out Fast Horse’s capabilities, but really all that was my job.
Because life is funny and unexpected, I ended up moving to Minnesota because the guy I was going to marry got a job up here. So, without knowing much about the place that would become my home, I packed my bags and my dreams up once again and moved north. While I figured out my paperwork and documentation, I decided to continue freelancing for the agency back home — focusing more on event production and experiential. One year into living in Minneapolis, I got my work permit and started my official job search.
Funny sidebar — when I graduated college I was offered the opportunity to participate in Cannes Young Lions and got a glimpse into the ad world. I ended up cancelling my participation because the rat race was just too much pressure and I felt that I needed to get a job immediately, and I would say that is my one big regret to this day. But, needless to say, that sparked my interested in the industry.
So anyway, I’m living in Minneapolis and looking for a job — and I wasn’t expecting it to be so hard. My background meant squat for the people who interviewed me, and I had zero connections in the city, so I was spinning my wheels without any success. I decided I would go into retail to make a few bucks and keep busy while I landed my new dream job. Nothing happened for a few months and I got really frustrated, so I came up with a game plan — networking and more school. I started asking random people out to coffee every day and went back to school to get my master’s degree in global strategic communications. Suddenly, things clicked; I was about to finish my degree and I met with four or five people, all whom recommended Fast Horse as a place that was doing amazing work with incredibly talented people. I interviewed and was hired a week or two later.
I started my path at Fast Horse as an intern, and now I’m an Associate. It’s a funny thing how life works — my previous job in Costa Rica totally prepared me for what was to come, and my time spent job-hunting gave me important life lessons that I look back on and appreciate.
If you had asked me 8 years ago, it’s not where I thought I’d be, but I’m sure it’s the right place for me. I found my second dream job. I love the work, the space, the people and the clients.